酒店行业常用的各类指标
酒店行业常用的各类指标大家知道有哪些吗?下面,小编为大家分享酒店行业常用的各类指标,希望对大家有帮助!
1.LNR"当地"公司协议价Local Negotiated Rate
Sign Contract with hotel directly (直接与酒店签订协议)
Big amount of account and lower contribution from each (客户多,但是每一个公司的间夜量少)
Higher contract rate than KNR mostly (通常比KNR的合同价格高)
Renew contract by Sales(通过销售人员续签合同)
Priority focus in 2007 (是2007年的重点)
2.RFP合作协议申请 Request for Proposal
Mostly sign or renew on yearly basis (大多数每年签订或续签一次)
NSO/RSO often provide assistance (中国区/地区销售办公室会提供协助)
Applied major from KNR (主要应用于KNR(重要公司协议价))
Available to accounts worldwide (适用于全球范围的客户)
3.GOP总经营利润 Gross Operating Profit
计算公式:酒店各生产营业部门营业毛利总和(包括Room,F&B and other)-非营业部门总费用(包括A&G,S&M,Engineering and Energy).
各生产营业部门营业毛利=收入-直接成本-营业费用。
4.RevPAR平均每间可卖房间的收入Revenue Per Available Room
公式为:RevPAR= Total Room Rev.房间总收入
Total Available Room可卖房总数
5.RGI收入产生指数Revenue Generation Index
公式为:RGI=酒店RevPAR(平均每间可卖房收入)
市场的RevPAR(市场每间可卖房收入)
市场RevPAR=所有酒店房间收入总和
所有酒店的可卖房总数
6. GSTS宾客意见调查系统 Guest Satisfaction Tracking System
GSS= Guest Satisfaction Index. (A key measure within GSTS).
A guest overall evaluation of the quality of service received during their stay.
GSS宾客满意程度指数(衡量GSTS的一个重要指标)。是宾客对入住期间所接受的服务的总体评价。
7.ESPS员工满意度调查Employee Satisfaction Pulse Survey
ESS= Employee Satisfaction Index(员工满意指数)衡量员工对公司及岗位的整体满意程度。
Key Driver Report (关键项目报告)最影响ESS分值的'五个问题。
8.TQM全面质量管理 Total Quality Management
TQM is focusing on process improvement and innovations and the purpose is to find the problem root cause so that to meet guest overall satisfaction. (TQM 致力于程序的改进和创新,目的是从根本上发现问题,从而最终提高客人的总体满意度。)
9 steps of TQM project (TQM的九个步骤 ):
1) Project selection (项目选择)
2) Setup data collection system(建立数据搜集系统)
3) Data analysis (数据分析)
4) Diagnosis (诊断)
5) Solution (解决方案)
6) Confirmation (确认)
7) Standardization (标准化)
8) Setup maintenance system (建立维护系统)
9) Review (回顾)