关于聊天平台使企业文化更加现代化的三种途径
Last year, more than 1.4 billion people used mobile messaging apps, according to eMarketer — a number that's expected to rise to 2 billion by 2018.
根据eMarketer调研显示，去年有超过14亿人使用移动信息应用程序，这个数字到2018年将会上升至20亿。
While the study found adoption is higher among mobile and Internet users in Asia and Latin America, North America is quickly catching onto this trend and will match those regions in penetration within the next five years. Apps in the U.S. including Snapchat and WhatsApp are gaining traction quickly, and paving the way for broader messaging adoption in North America.
同时，研究发现亚洲和拉美的手机和互联网用户的接纳程度更高，北美快速地跟进这一潮流，预计5年内就能与这些地区相匹敌。在美国，包括Snapchat和WhatsApp在内的应用程序受到快速拉动，为北美更广阔的信息传递铺好了道路。
Most of us think of messaging platforms as a trendy way for teens to interact on their iPhones — sending each other selfies and emoji. But messaging platforms can be used just as effectively across an array of devices, from mobile to laptop, and they are becoming a surprisingly effective tool for business communication because of the real-time engagement that chat offers.
大多数人认为信息传递平台是青少年基于苹果手机相互影响的一种流行方式——互相发送自拍和表情。但是信息平台可以在一系列设备之间高效地使用，从手机到笔记本电脑，它们逐渐成为商务沟通中影响力非常大的一种工具，因为聊天提供了实时的参与。
Due to the globalization of business and the on-demand economy, many business leaders are finding that it makes sense to contract a team of freelance workers both at home and abroad to manage the ebb and flow of business. And, younger professionals joining more traditionally structured businesses are demanding more flexibility than their older associates, either requesting longer workdays in exchange for extended vacations abroad, working from home or nontraditional hours that allow them to avoid rush-hour traffic and transit.
由于商业全球化以及随需而变的经济，许多企业领导者意识到，把国内外的自由职业者组织起来去管理商业的兴衰是非常有意义的。并且，加入传统体制企业的年轻专业人才需要比年龄大的同事有更多的灵活性，他们想用更多的工作日来换取国外度假期的延长，而且在家或在非传统时间的工作使他们避开了交通运输高峰。
While many business leaders are willing to embrace these changes in business culture for the benefit of greater productivity and a more motivated workforce, it can be a struggle to pull everything together seamlessly to create the sense of a unified team.
虽然许多企业领导人为了更好的生产力以及更有动力的劳动力愿意接受这些企业文化的变化，但是把所有东西都无缝地结合在一起去创建团队的归属感，是需要付出很多努力的。
Here are three ways a chat platform can act as that connective tissue, helping businesses embrace forward-thinking practices.
这里有聊天平台作为结缔组织的三种方法，去帮助企业接受前卫的实践。
1. Disparate and remote teams can easily collaborate
1. 不同的团队和远程的.团队合作更容易
Whether in the office or abroad, shoe-horning communication into dated platforms can create stress and confusion. Messaging platforms make it easy for teams to communicate in real time, no matter where they are. In today's leading chat applications, there are features for task management, file sharing and video or voice chat, as well as text-based messaging. Benefits related to the adoption of chat technology can include:
不管在办公室还是在海外， 将交流呈现在过时的平台上会产生压力和困惑。而信息传递平台可以方便团队实时交流，不管他们在哪里。今天的主要聊天应用中，有任务管理、文件共享、视频音频聊天，以及文字聊天的功能。采用聊天技术带来的好处包括：
Staying connected on the go: Project contributors have access to all the materials they need within the chat application, which is available on any device. This makes it easy for remote teams to ensure that everyone is on task and supporting projects appropriately — and on deadline — any time from anywhere.
保持联系：任何设备都有聊天应用，项目参与者可以在这些聊天应用中找到他们需要的所有材料。这给远程团队提供了便利，他们可以确认无论何时、无论何地，每个人在截止日期前都恰当有序地进行工作。
Accommodating flexible work schedules: Since project materials are centralized and communication is free-flowing, it's easy for employees to stay involved even if they can't make it to the office.·
适应灵活的工作安排：由于项目材料集中并且沟通顺畅，即使员工不能到办公室，也很容易获取他们想要的信息。
Integrating remote team members: Today's on-demand global economy means that many businesses are hiring specialized contractors all over the world. While this used to be a challenge due to the expense of travel and time differences, chat makes it relatively simple to keep these teams involved and highly visible within projects.
整合远程团队成员：在今天，随需而变的全球经济意味着许多企业在全球雇佣了专业承包商。在过去，因为差旅费的开支和时差的影响，这是一个挑战，而现在聊天把保持这些团队的参与度和洞悉项目内部变得相对容易一些。
2. Teams can focus on a project's end-goal, not the inbox
2. 团队可以把注意力放在项目的最终目的上，而不是收件箱
Email can be cumbersome — anyone who has opened their morning inbox to a flood of messages can relate. But chat recognizes that not every communication needs to be 500-words long, and it encourages users to be both brief and topical.
电子邮件可能成为累赘——对于那些早上一打开收件箱就涌出一大堆信息的人来说。但是在聊天时，不是所有的交流都需要500字那么长，它鼓励使用者言简意赅，直奔主题。
Furthermore, messages associated with a particular project can be housed in a "room" related to that project, eliminating the need for users to sort through a crowded inbox for important, relevant communications. This makes it much easier for project participants to focus on the project at hand and not feel the stress related to an overloaded inbox.
此外，与某个项目有关的信息可以被收在与之对应的“空间”里，避免了用户要分类整理拥挤的收件箱中重要关联交流信息的需求。这让项目参与者更容易专注于手头的项目，而不是对超负荷的收件箱感到压力重重。
3. Chat democratizes communication
3. 聊天交流更加民主化
In project-focused business chat, everyone talks and everyone listens. Project participants are clear on their roles within specific tasks. Every participant feels encouraged to keep their status up-to-date to ensure that projects are moving forward, which means everyone — from interns to executives — feels invested and valued within the process. This fosters a supportive environment where, if someone has to take on an additional task within the project, others can offer their help in real time.
在以商业交流为目的的项目中，每个人都会聆听和诉说。项目参与者都清楚在特定任务重自己的角色。由于保持状态更新进而确保项目推进，每个参与者都会受到鼓舞。也就是说，从实习生到主管，每个人都会在这个过程中感到被重视。这培养了一个积极的环境，如果有人在项目中接手了额外的任务，其他人可以及时为他提供帮助。
And, if someone is acting outside of established process, there's no need to escalate. A simple reminder early in the game — ideally punctuated with a friendly emoji — can, for example, remind a teammate that they need to go through purchasing before ordering supplies.
如果有人的行为不符合已经建立的流程，也没有必要进行升级。比如，在游戏中尽早设置简单的提示（理想情况下用友好的表情符号）能提醒团队成员，他们需要在订货之前先经过采购。
This collaborative environment also encourages participants to cheer each other on by sending a quick "great job!" or a brimming beer mug to a teammate. If this doesn't seem like a valuable exercise, consider that 78% of employees say they would work harder if they felt their efforts were better recognized, and 82% say being recognized motivates them in their job. In fact, research has shown that when managers recognize employee performance, 81% feel more satisfied with their work.
这种合作的环境也能鼓励参与者通过发送“干得好！”或给队友一杯满溢的啤酒来互相加油。如果这看起来不像是一个宝贵的锻炼，那就来看看：78%的员工说如果感觉到自己的努力被认可，他们将会更努力的工作；82%的员工说被认可能激励他们的工作。事实上，研究表明，当管理者认可员工业绩时，81%的员工会对他们的工作感到更满意。
Messaging platforms ultimately make communication easier so that employees can focus on moving projects forward and supporting each other. The transparency and ease of real-time communications can create a more pleasant work environment where support and praise are easy to provide. The adoption of a messaging platform can help businesses embrace modern practices and create a more positive, collaborative and productive culture.
信息传递平台最终能使交流变得更容易，员工可以专注于推进项目以及互相支持。实时通信的舒适透明可以创造一个更愉快的工作环境，更容易提供支持和赞美。采用消息传递平台能帮助企业拥抱现代实践，创建一个积极、合作和富有成效的文化氛围。
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