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2015年12月5日雅思大作文写作广告类
【广告类】
People are surrounded by advertising and thereis an increasing effect on our lives. Do you thinkpositive effects outweigh the negative effects? 人们身边充斥着广告，你是否认为广告利大于弊?
2015年12月5日雅思写作一类重点预测10题(几乎原题压中) 【广告类】
Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 现在广告愈来愈多，广告在多大的程度上影响了消费者，如何保护消费者?
【解析】广告在多大程度上影响消费者即是谈及广告对于消费者的利弊影响。 【思路拓展】 【广告的弊端】
1. 明星代言的广告诱发了消费者，尤其是年轻消费群体的购物冲动，增加了他们的消费负担。
2. 虚假的、非法的广告，尤其是药品及化妆品广告，对于消费造成不良影响，威胁到消费者的健康甚至是生命。 【广告的利好】
1. 对于大多数人而言，广告是获得商品信息重要的渠道之一，购物广告给家庭主妇带来了生活的便利，因此，消费者可以通过对比不同广告，选择物美价廉的商品。
2. 公益广告扮演了教育者的角色，例如野生动物保护的广告就引起人们对于濒临灭绝的野生动物的关注。
3. 有些广告含有幽默元素，看到这些广告，人们就会感到轻松快乐，例如姚明为苹果电脑代言的广告。
2015年12月5日雅思写作解析及语料库(版) 【范文赏析】
【首段】背景介绍+争议焦点+作家立场
Although we may pride ourselves on our good tastes，we are on longer free to choose the things we want because advertisements have been exerting a subtle influence on us. Perhaps nothing has received more praise and abuse than advisements, As I see it, the merits of ads far outweigh its possible demerits.
【解析】The merits of ads far outweigh its possible demerits. 广告的利大于弊。 【二段】广告的利好的展开
Seen from the positive aspects, ads can bring us a number of benefits. First，ads have immense value in terms of providing consumers with a pool of useful information. More precisely, with ads, it is easy to get a great deal of up-to-the-minute information and to compare the qualities of different products supplied in the market and to buy our desirable goods at reasonable prices. Further, numerous public-service ads could enact the role of educator. To illustrate, the ads about wildlife protection arouse the public attention to those endangered species in natural reserves. Last, those ads containing artistic or humorous elements could add spice to our daily life, the i-phone ads could serve as a convincing example.
【解析】Those ads containing artistic or humorous elements could add spice to our daily life 那些含有艺术元素或者幽默元素的广告增加了我们生活的乐趣。
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【三段】广告的弊端的展开
Nonetheless，under no circumstances can we overlook the potential downsides triggered by ads. First, unlawful or fake ads are besieged with unrealistic slogans， flowery phrases or empty promises. A case in point is that some make-up or medicine ads represented by greedy stars not only make consumers suffer economically，but also threaten their health. Further, products represented by some popular actors or singers exert a negative influence on the young. Immature consumers tend to buy the goods praised by their favorite stars although they might not really need the goods. Hence, ads impose much pressure upon consumers economically.
【解析】Nonetheless，under no circumstances can we overlook the potential downsides triggered by ads. 然而，任何情况下我们都不能忽视由广告引起的弊端。 【尾段】亮明观点 In closing，ads is a double-edged sword，which can be used equally for good or evil，what is of the utmost importance is to draw on its merits and discard its demerits so as to give it a full play.
【解析】What is of the utmost importance is to draw on its merits and discard its demerits so as to give it a full play. 对于广告，尤其重要是扬长避短。 【全文点评】
本篇严格按照评分标准写作，主题明确、逻辑清晰、文化华丽、论证饱满，可为考生赏析学习之佳作，建议童鞋背诵文中精彩词汇句法，写作传媒类话题融会贯通。
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