英语美文：飘香的老咖啡

英语美文：飘香的老咖啡

　　In 1895, a man named Luigi Lavazza purchased a little grocery store in northern Italy for about $20. Today, over one hundred years later, Luigi Lavazza S.P.A is the irrefutable leader of the espresso market in Italy, boasting nearly 45 percent of the total coffee market share. The company owes its success to its dynanuc approach to business and careful attention to its customers needs.

　　1895年，一位名叫路吉 拉法札的男子花20美元买下意大利北部一家小杂货店0 100年后的今天，路吉 拉法札连锁事业无疑已是意大利浓缩咖啡市场的领导品牌，占有约45%的市场。公司将其成就归功于机动灵活的营销策略及其对顾客需求的关照。

　　In Lavazzas store, coffee was sold raw and then roasted according to each customers personal preference. Luigi Lavazza was considerably skilled at carefully selecting the amount of each ingredient required for one particular blend as well as expertly determining the degree of roasting.Over the next sixty years, the company experienced rapid commercial growth with its foray into the wholesale market and its decision to narrow down its range of products. By the mid forties, the company, now Luigi Lavazza S.P.A, began specializing in the production of coffee.

　　拉法札店里销售的是生咖啡，它根据顾客的个人喜好而作相应的烘培。 拉法札在此方面的技巧十分娴熟，对任意一种特殊配制，其原料的`质与量均是经过精挑细选，烘培的程度亦是经过审慎的专业判断。随后的60年中，该公司以突袭批发市场决定缩减产品经营范围的办法，取得了商业的迅速发展。在40年代中期，现名拉法札连锁事业的公司开始专门生产咖啡。

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