2016自考英语考试阅读翻译题及答案

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2016自考英语考试阅读翻译题及答案

　　America is a society in which children have watched approximately(大约)18，000 television commercials by the time that they have reached their middle teens. My friend Jolie learned this fact a few weeks ago and decided to do something about it. She thinks that the number of commercials that children see can influence the way in which they view the world. That is， Jolie believes that children who watch so many ads will grow up to believe that the most important thing in life is to buy， buy， buy! This， says Jolie， is wrong.(1)A little child cannot understand advertisements for what they are and so believes totally in what he or she hears.

2016自考英语考试阅读翻译题及答案

　　I have been thinking about what Jolie has told me. I suppose that she is right. I know that it is easy to manipulate the minds of children because they don‘t see things logically， as adults do.(2)And I am upset myself at how the advertisers can control a child’s outlook on the world.(3)I think I should join Jolie in her efforts to change advertising tactics(策略)when it comes to advertisements for children. I really have a responsibility to make sure that future generations are given every chance to develop their minds without the interference of mass media.

　　Of course， there is another side to the issue. After all， parents ought to take responsibility for what their children watch and how much television they see. I know that many parents just want their children to be quiet， and so they let them watch as much television as they want. But， in the long run， the methods of advertisers have enormous power because we are a society of consumers. I only hope that some day there can be a solution to this problem. Children need our guidance， not the guidance of advertisers.

　　阅读题：

　　According to the passage， what is the main purpose for television commercials?

　　A.Entertain children

　　B.Entertain all its viewers including children

　　C.Persuade children to buy advertised goods.

　　D.Persuade all its viewers to buy advertised goods.

　　翻译题：请翻译三个划线句子。

　　答案：

　　阅读答案：D

　　解析：本题问的是做商业广告的主要目的。这个问题在文章中没有明确给出，但是通读全文，我们知道文章谈广告对孩子有负作用是因为孩子们不能正确看待广告。社会是一个消费者的社会，所以做广告的目的是尽可能地让大家都来买产品，而不是A、B、C所涉及的单方面的娱乐和让孩子们买产品。

　　翻译答案：

　　1)儿童不知道广告为何物，因此便完全听信广告的宣传。