- 相关推荐
2017年11月商务英语初级阅读理解
商务英语初级的阅读理解难度相对来说不是很大，但是一不小心，还是难以取得比较理想的成绩。下面，小编就为大家送上一篇2017年11月商务英语初级阅读理解。
一、2017年11月商务英语初级阅读理解
庆功宴上 Thanking Your Clients
Standard公司终于与Action公司签订了合约，成为生意伙伴。这对后者来说，尤其值得庆贺，因此举办了一个庆功宴，招待来访的Mckenzie和Lloyd。Action身为东道主公司当然趁机向Standard的代表们表达感谢，因此Jennifer又上台了。
英文正文
May I have your attention, please. I’d like to take a moment to offer my sincere thanks to Bob Mckenzie and Andrea Lloyd of Standard Suppliers.
As you know, Standard and Action have inked an agreement to distribute five major Action brands in Canada. This joint venture is cause to celebrate because it marks Action’s entry into the Canadian appliance market.
We couldn’t have asked for a better business partner. With Action’s groundbreaking appliances and Standard’s well-established distribution network, we can both stay one step ahead of the competition.
I think I speak for all my fellow employees when I say that we at Action are delighted to be working with an industry leader like Standard. I anticipate nothing but growth for our companies over the next few years.
中文翻译
请各位注意，我想占用各位一点时间来表达我诚挚的感激向Standard家用电器公司的Bob Mckenzie和Andrea Lloyd。
如各位所知道的，Standard和Action双方已签订合约。Standard将在加拿大经销本公司的五种主要产品。这次合作之所以值得庆祝，是因为从现在开始，我们即将进入加拿大的家用电器市场。
我们不可能再找到一个更好的事业伙伴了。以Action不断创新的产品，加上Standard健全的配销网络，我们两家公司将能因此领先竞争对手。
我谨代表Action公司的全体同仁向Standard公司致意，能与贵公司这样的业界翘楚合作，我们都感到非常高兴。我深信我们两家公司在未来几年一定能够不断扩张成长。
短语解说
joint venture 共同投资;合资
这个词组是指两个以上的人或公司合作，共同投资某种事业。"joint"解释为’联合的、共同的’;"venture"原有’冒险’的意思，而投资本来就有风险，赢亏不定，称之为"venture",可谓传神。
A joint venture with a European company would be the best way to enter the European market.
与欧洲公司合资经营是进入欧洲市场的最佳途径。
couldn’t have asked for (对…)不能多求
这是个口语说法，表示某个人或某件事已经很好，说话者不能再多作要求了。请注意这里要用过去式的说法。
I couldn’t have asked for a better employee. Richard can do everything!
我不可能再找到一个更好的员工了，Richard什么事都会做!
distribution network 配销网络;销售网
这是个行销学上的名词。"distribution",分销;在这种制度下，产品必须透过中间商，而非直接由制造者销售到消费者手中。"distribution network"则指由各地零售商组织起来，所形成的一个销售网络、群体。
To enter the U.S. market, we need a company with an extensive distribution network.
我们需要一个拥有广大销售网的经销商帮我们打进美国市场。
one step ahead 领先
此为俚语用法，直译为’在…前面一步’，引申有’比别人(尤指竞争者)更好’的意思。"ahead",’在前方;领先’的意思。
To stay one step ahead of the Japanese computer giants, Taiwan companies consistently research new methods and designs.
为了领先日本计算机界的大公司，台湾计算机公司不断地研究新的制造方法和设计。
industry leader 业界领导者
社会上的各行各业都可以称为一种"industry"，如"service industry"(服务业)，并不是特指’工业’。因此，凡是在某个行业中居领导地位的公司皆可称为该行中的"industry leader"。
AT&T, an industry leader in American telecommunications, is rapidly expanding into Europe.
美国通讯业的领导者 AT&T，正迅速地扩展至欧洲市场。
句型总结
● 向主客致意
1. I’d like to take a moment to offer my sincere thanks to Bob Mckenzie of Standard Suppliers.
2. Allow me to take a moment to express my sincere thanks to Bob Mckenzie of Standard Suppliers.
3. I’d like to take this time to say thank you to Bob Mckenzie of Standard Suppliers.
以感谢对方做为演说的开始，这是一种技巧。"I’d like to…"是个很有礼的说法。"take a moment"表示’占用极短的时间’。"sincere"则强调你的’真诚’。这三处用字合力烘托出了你的礼貌与诚挚。
● 庆祝的原由
1. As you know, Standard and Action have inked an agreement to distribute five major Action brands in Canada.
2. You may already know Standard and Action have inked an agreement to distribute five major Action products in Canada.
3. As you are well aware, Standard Suppliers has agreed to distribute five major Action products in Canada.
重申庆功宴的原因是不可避免的。由于这是一件听众都已经知道的事，因此句首应加上"As you know"，"You may already know"这样的说法。
● 赞扬对方
1. We couldn’t have asked for a better business partner.
2. We are very fortunate to be in partnership with Standard Suppliers.
3. It’s our great fortune to work with Standard Suppliers.
在这类场合中，对合伙企业表示赞美与尊重是理所当然的。最好用一句话同时强调这一次的合作关系，并称赞对方。
● 代全体致谢
1. I think I speak for all my fellow employees when I say that we at Action are delighted to be working with an industry leader like Standard.
2. I believe my feelings are shared by all of us at Action when I say we are delighted to be working with Standard Suppliers.
3. Let me express a feeling that is shared by all of us at Action; we are delighted to be working with Standard Suppliers. 以个人及全公司对此次签约成功的兴奋之情作为谈话的结语再恰当不过。
结构分析
庆功宴上你应该表达自己对此番生意合作的感想与期望，其内容大要如下：
1. 以客为主
将席上全体的注意力转移到刚同意和你合作 的对方代表身上。
2. 庆祝原由
简要说明庆祝的原由。
3. 称赞客户
赞扬对方公司的信誉，成就等。
4. 乐观做结
代表公司全体同仁表示感谢，并以乐观的期望做结。
二、2017年下半年商务英语初级阅读技巧
1. 上下文句子间内容的内在联系：
例：So far, the national trends in costs for wages, salaries, and benefits have glossed over these concerns. The growth in labor costs continued to slow in the second quarter – a pattern that held true in all major regions. However, the slowdown in labor costs is due to solely to sharp cutbacks in what companies, mainly large corporations, are paying for benefits, which make up about a fourth of total compensation costs nationally. Because of slower growth in costs of health care, workers’ compensation, and state unemployment insurance, benefits grew only 2.6% during the past year, the lowest pace in record.
在这一段落中，作者用了五个cost。虽然每一句中的cost未必是前一句中同一词的简单重复，但都与labor cost 相吻合，使整个段落所表达的内容连贯地表述出来。第一句和第二句提出劳工费用问题，第三句提出原因，最后一句阐述了劳工费用增加所生产的后果，意思层层加深，彼此相衔接。
2. 替代
例：But since few have marked down their own prices in line with the metal’s fall, they will be able to recoup much of the differences. Not so the producers, whose income is directly related to the fluctuating daily price on the London Metal Exchange.
但由于迄今没有几家公司按照金属价格的下跌程度来降低其价格，他们将能够获得差价的大部分收益。但是生产商家却不是这样，他们的收入与伦敦金属交易所的每月浮动价格直接相关。
这里so代替了to recoup much of the difference.
3. 省略
例：The Japanese have their electronics, the Germans their engineering. But when it comes to command of global markets, the U.S. owns the service sector.
日本人占有电器市场，德国人占有工程市场。但谈及全球市场的占有量时，美国拥有服务市场。
第一句the Germans后面省略了have一词。
例：Meanwhile, pressure has been growing from the car companies. GM ships about 60% of its cars and trucks with Ryder, while Chrysler ships some 40%.
与此同时，汽车公司方面的压力在不断增大。通用公司60%的轿车和卡车由莱德公司拖运，而克莱斯勒公司也需该公司拖运其40%的车辆。
最后一句结尾some 40% 后面省略了of its cars and trucks.
4. 连接词
介词和副词常在句子和段落间起衔接作用，把句子和段落间的意思连贯地表述出来。西方经贸报刊中用于承上启下的连接词可表示对比，如：but, however, whereas等;表示原因，如：since, because, due to等;表示结果，如：with;表示目的，如：so that, in order to等;表示时间发展的先后顺序，如：first, second, next, then等，以及表示情况的内在联系，如：and, as well as, in the case等。
例：Still, August’s strong output gains don’t look sustainable.
First of all, current modest demand growth will not support any more increase that large. Second, now that manufacturers have worked to get their inventories lower, they will be cautious about adding goods in coming months.
而8月份强劲的生产量增长趋势不会持续下去。
首先，目前较小的需求增长不需要如此大的生产增长额。此外，既然生产企业已经设法去压低其库存量，所以他们对今后几个月增加生产一事持谨慎态度。
【11月商务英语初级阅读理解】相关文章：
商务英语初级试题阅读理解训练10-18
剑桥商务英语初级阅读理解习题05-06
2017商务英语BEC初级阅读理解习题06-19
剑桥商务英语初级阅读理解习题201708-31
剑桥商务英语初级试题阅读理解辅导练习09-26
2017年商务英语BEC初级阅读理解题07-29
2017年商务英语BEC初级阅读理解习题06-02
商务英语初级阅读理解翻译短文改错知识09-28