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2024年11月BEC中级阅读模拟练习题
在学习、工作中，我们或多或少都会接触到练习题，做习题在我们的学习中占有非常重要的位置，对掌握知识、培养能力和检验学习的效果都是非常必要的，什么样的习题才是好习题呢？以下是小编为大家整理的2024年11月BEC中级阅读模拟练习题，欢迎阅读与收藏。
11月BEC中级阅读模拟练习题 1
PART ONE
Questions 1 - 5
Look at the statements below and the five extracts from a company report on the opposite page. Which extract (A, B, C, D or E) does each statement (1 - 5) refer to? For each statement, mark one letter (A, B, C, D or E) on your answer sheet. You will need to use some of the letters more than once.
Statements
1. Mentions a new way of handling customer complaints that has been introduced.
2. States that the company has broadened its product range.
3. Reports on a significant investment in technology.
4. Refers to a change in the companys marketing strategy.
5. Highlights an improvement in staff productivity.
Extracts
A
This year has seen a remarkable transformation in our operations. We have installed state-of-the-art manufacturing equipment, costing over $5 million, which has not only sped up production but also enhanced the quality of our goods. Our employees, after extensive training on the new machinery, have shown a 20% increase in output per hour on average, leading to greater overall productivity. This investment positions us well for future growth and competitiveness in the market.
B
In response to market demands and customer feedback, we have revamped our product catalog. We now offer a more diverse selection of items, including several new lines of eco-friendly products that have been extremely well-received in the initial launch phase. This expansion into new product categories has opened up fresh revenue streams and increased our market share among environmentally conscious consumers.
C
Our customer service department has undergone a major overhaul. We have implemented a new digital platform that allows customers to log their complaints and queries in real-time. The system then automatically routes the issues to the most appropriate agent, ensuring faster resolution times. Early data shows that the average time to address a complaint has been cut by half, leading to higher customer satisfaction ratings.
D
To better target our audience and stand out in a crowded marketplace, we have shifted our marketing focus from traditional print and TV advertising to a more digital-centric approach. We are now investing heavily in social media campaigns, influencer partnerships, and online content marketing. This new strategy has already generated increased website traffic and a significant boost in brand awareness, especially among younger demographics.
E
The past twelve months have been a period of stability and consolidation for our company. We have focused on streamlining internal processes, optimizing supply chain management, and strengthening relationships with existing suppliers. These efforts have resulted in cost savings across the board and have laid a solid foundation for future expansion initiatives.
Answers:
1. C
2. B
3. A
4. D
5. A
PART TWO
Questions 6 - 10
Read the text below about business expansion and answer questions 6 - 10.
Expanding a business into new markets is a complex yet potentially rewarding endeavor. There are several crucial factors to consider before taking the plunge. Firstly, thorough market research is essential. Understanding the local demand, consumer preferences, and the competitive landscape in the target market can help a company tailor its products or services effectively. For example, a clothing retailer looking to enter a new country must analyze the fashion trends, sizing preferences, and price sensitivity of the local population.
Secondly, establishing the right distribution channels is vital. This could involve partnering with local distributors who have an in-depth knowledge of the market and existing networks to reach customers. Alternatively, setting up company-owned stores or an e-commerce platform might be more suitable depending on the nature of the business and the target markets shopping habits.
Another key aspect is compliance with local regulations. Different countries have varying laws regarding taxation, employment, product safety, and business licensing. Failure to adhere to these regulations can lead to costly fines and legal issues that could derail the expansion plans. A food company expanding abroad, for instance, must ensure its products meet the local food safety standards and labeling requirements.
Moreover, cultural differences play a significant role. Marketing messages, business practices, and even product designs may need to be adjusted to resonate with the local culture. A simple gesture like color symbolism can vary widely across cultures and impact the perception of a brand. For example, white is associated with mourning in some Asian cultures, so a packaging design using white might not be well-received there.
Finally, having a flexible financial plan is crucial. Expansion often requires significant capital investment upfront for activities such as market research, setting up operations, and marketing. There should also be provisions for handling unexpected costs and potential losses during the initial stages when the business is still finding its feet in the new market.
Questions
6. What is the main purpose of the text?
A. To discourage businesses from expanding into new markets.
B. To provide a checklist of considerations for business expansion.
C. To highlight the risks of non-compliance with local regulations.
D. To compare different strategies for entering new markets.
7. According to the text, why is market research important for business expansion?
A. To identify potential competitors to avoid.
B. To adapt products or services to local needs.
C. To determine the cheapest production methods.
D. To find suitable locations for new stores.
8. What does the example of the food company illustrate?
A. The importance of having a recognizable brand.
B. The challenges of meeting local regulations.
C. The benefits of using local distributors.
D. The need for cultural sensitivity in marketing.
9. Which of the following is NOT mentioned as a factor to consider for business expansion?
A. The availability of skilled labor in the target market.
B. Complying with local laws and regulations.
C. Understanding cultural differences.
D. Establishing appropriate distribution channels.
10. Why is a flexible financial plan necessary for business expansion?
A. To invest in new product development.
B. To cover unexpected costs and initial losses.
C. To pay for marketing campaigns quickly.
D. To purchase existing businesses in the target market.
Answers:
6. B
7. B
8. B
9. A
10. B
PART THREE
Questions 11 - 15
Read the following article about remote working and fill in each gap with one suitable word from the box below. There are more words than gaps, so you will not need to use them all.
advantages, challenges, collaboration, communication, employees, employers, flexibility, increase, management, meetings, productivity, technology, tools, trends
Remote working has become a significant (11)____ in the modern business world. It offers numerous (12)____ to both (13)____ and (14)____. For employees, the most obvious benefit is (15)____, allowing them to better balance work and personal life. They can avoid long commutes and work from the comfort of their homes or other preferred locations.
However, it also brings certain (16)____. One of the main issues is (17)____. Without face-to-face interaction, misunderstandings can easily arise during virtual conversations or video (18)____. To overcome this, companies need to invest in reliable (19)____ like high-quality video conferencing software and instant messaging platforms to ensure seamless (20)____ among team members.
Another aspect that requires attention is (21)____. Managing remote teams demands a different approach compared to traditional office-based setups. Managers need to focus on setting clear goals, tracking progress regularly, and fostering a sense of team spirit despite the physical distance.
Despite these challenges, many businesses have seen an (22)____ in overall (23)____ when employees work remotely. With the right strategies and support in place, remote working can be a win-win situation, enabling companies to tap into a wider talent pool and employees to enjoy a more fulfilling work experience.
Answers:
11. trend
12. advantages
13. employees
14. employers
15. flexibility
16. challenges
17. communication
18. meetings
19. tools
20. collaboration
21. management
22. increase
23. productivity
11月BEC中级阅读模拟练习题 2
阅读材料一：Business Expansion
In recent years, the small but ambitious company, TechGrow, has been eyeing expansion opportunities. Founded a decade ago, TechGrow initially focused on developing niche software for the local education sector. However, with the growing demand for digital learning tools across regions and the success of their initial products, the management team is now considering broadening their horizons.
They have identified two potential strategies. The first is to enter international markets, specifically targeting emerging economies where the need for educational technology is on the rise but the market is still relatively untapped. This would involve setting up local offices, partnering with local distributors, and adapting their software to fit cultural and educational differences. The second option is to diversify their product range by venturing into related fields like corporate training software. This would require significant investment in research and development to create new products that meet the specific needs of businesses, but it could potentially double their customer base.
阅读材料二：Challenges in Market Entry
Entering a new market, especially an international one, is not without its hurdles. For TechGrow, language barriers pose an immediate challenge. Their software interfaces and customer support need to be available in multiple languages to effectively reach and assist users in different countries. Cultural differences also play a crucial role. Educational norms and teaching methods vary widely around the world, meaning their products might need to be redesigned to be more appealing and useful in new regions.
Moreover, regulatory compliance is a complex issue. Different countries have diverse laws regarding data privacy, software licensing, and educational content standards. TechGrow must ensure they meet all these requirements to avoid legal issues that could damage their reputation and finances. In terms of competition, while the emerging markets they target may seem ripe for the picking, there are often local competitors who have a better understanding of the domestic market and may already have an established customer base, making it harder for TechGrow to break in.
阅读材料三：Product Diversification Considerations
When it comes to diversifying into corporate training software, TechGrow has to consider several factors. Firstly, the needs of the corporate market are vastly different from the education sector. Corporate clients demand software that focuses on skills relevant to their industries, such as project management, leadership training, and technical skills upgrading. This requires in-depth market research to identify the most sought-after training modules.
Secondly, the sales cycle in the corporate world is longer and more complex. Decisions are often made by multiple stakeholders, including human resources departments, department managers, and senior executives. TechGrow will need to build strong relationships with these different parties and provide customized demos and proposals to convince them of the value of their products. Additionally, the marketing approach will have to shift from the more consumer-facing strategies used in the education market to a more targeted, business-to-business model that emphasizes return on investment and efficiency gains for companies.
题目部分
第一部分：匹配题（5 题，每题 2 分，共 10 分）
将以下描述与对应的阅读材料相匹配，每个材料可被多次选择。
1. Discusses potential growth directions for a company.
2. Focuses on difficulties related to operating in new regions.
3. Deals with aspects specific to shifting into a new product area.
4. Mentions the importance of adapting to local educational cultures.
5. Highlights the differences in decision-making processes between two types of customers.
第二部分：单项选择题（5 题，每题 2 分，共 10 分）
阅读以下问题，从 A、B、C、D 四个选项中选择最佳答案。
1. TechGrow was first established to serve which market?
A. International corporate training market.
B. Local education sector.
C. Emerging economies education market.
D. General software market across regions.
2. What is NOT a challenge TechGrow faces when entering international markets?
A. Language barriers.
B. Similar educational norms worldwide.
C. Regulatory compliance.
D. Competition from local firms.
3. For the corporate training software, which factor is crucial for TechGrow according to the text?
A. Keeping the same marketing strategy as in the education market.
B. Ignoring the input of department managers in the sales process.
C. Understanding the industry-relevant skills demanded by corporate clients.
D. Rushing through the sales cycle to close deals quickly.
4. Why is the sales cycle in the corporate world more complex for TechGrow?
A. Because corporate clients are less interested in software.
B. Due to the involvement of multiple decision-makers.
C. As the corporate market is too small.
D. Since the software for corporations is less innovative.
5. What should TechGrow do to succeed in international markets regarding their software?
A. Ignore cultural and educational differences.
B. Only focus on the legal requirements of their home country.
C. Adapt the software to local needs and comply with local laws.
D. Rush to enter without proper preparation.
第三部分：阅读理解判断题（5 题，每题 2 分，共 10 分）
判断以下陈述与阅读材料内容是否相符，相符写“T”，不相符写“F”。
1. TechGrows current products are already very popular in international emerging economies.
2. Cultural differences have no impact on the design of TechGrows software for new markets.
3. TechGrow needs to invest in R&D to develop corporate training software.
4. The marketing strategy for corporate training software can be the same as that for educational software.
5. Entering international markets is less challenging than diversifying product ranges for TechGrow.
答案部分
第一部分：匹配题
1. 阅读材料一
2. 阅读材料二
3. 阅读材料三
4. 阅读材料二
5. 阅读材料三
第二部分：单项选择题
1. B
2. B
3. C
4. B
5. C
第三部分：阅读理解判断题
1. F
2. F
3. T
4. F
5. F
【2016年11月BEC中级阅读模拟练习题】
Look at the statements below and the article about the development of future business leaders on the opposite page.
Which section of the article (A, B, C or D) does each statement (1-7) refer to?
For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.
You will need to use some of these letters more than once.
1 Managers need to take action to convince high-flyers of their value to the firm.
2 Organisations need to look beyond the high-flyers they are currently developing.
3 There is a concern that firms investing in training for high-flyers may not gain the benefits themselves.
4 Managers need expert assistance from within their own firms in developing high-flyers.
5 Firms currently identify high-flyers without the support of a guidance strategy.
6 Managers are frequently too busy to deal with the development of high-flyers.
7 Firms who work hard on their reputation as an employer will interest high-flyers.
The Stars of the Future
A Existing management research does not tell us much about how to find and develop high-flyers, those people who have the potential to reach the top of an organisation. As a result, organisations are left to formulate their own systems. A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow’s Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations’ high-flyers.
B TLRG recognises just how significant line managers are in the process of leadership development. Unfortunately, with today’s flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy workloads. One manager in the research group was unconvinced by the logic of sending his best people away on development courses, ’only to see them poached by another department or, worse still, another firm’. This fear of losing high-flyers runs deep in the organisations that make up the research group.
C TLRG argues that the task of management is not necessarily about employee retention, but about creating ’attraction centres’. ’We must help line managers to realise that if their companies are known as ones that develop their people, they will have a greater appeal to high-flyers,’ said one advisor. Furthermore, selecting people for, say, a leadership development programme is a sign of commitment from management to an individual. Loyalty can then be more easily demanded in return.
D TLRG has concluded that a company’s HR specialists need to take action and engage with line managers individually about their role in the development of high-flyers. Indeed, in order to benefit fully from training high-flyers as the senior managers of the future, firms must actually address the development of all managers who will be supporting the high-flyers. Without this, managers will not be in a position to give appropriate advice. And when eventually the high-flyers do move on, new ones will be needed to replace them. The next challenge will be to find a new generation of high-flyers.
首先得搞明白的是这篇文章到底讲的什么。不用看具体内容，有两个地方直接告诉了。一个是题目说明的第一句话，另一个是正文的标题。从这两个地方就可以看出全文探讨的是公司未来接班人——也就是潜力股——的培养问题。A段讲了TLRG这个贯穿全文的研究组织诞生的原因：现行的.研究满足不了需要，于是大多数公司只能自己探索发掘接班人的模式;(即第五题的答案)B段讲了直属经理(line managers)对于发掘接班人的重要性(真是干什么都要从基层抓起)，以及经理们的一些疑虑;C段讲的是接班人问题对公司的重要性，并且应该让院线经理们明白这种重要性;D段是针对前面列出的问题，提出的解决建议，什么专家协助等等。整篇文章分为四个部分，层层递进，有很强的逻辑性。拿这样的文章来做阅读材料应该是相对容易把握的。
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