商务英语考试中级阅读题模拟练习

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商务英语考试中级阅读题模拟练习

　　无论是身处学校还是步入社会，我们很多时候都不得不用到练习题，做习题有助于提高我们分析问题和解决问题的能力。那么你知道什么样的习题才能有效帮助到我们吗？以下是小编精心整理的商务英语考试中级阅读题模拟练习，希望对大家有所帮助。

商务英语考试中级阅读题模拟练习

　　商务英语考试中级阅读题模拟练习 1

　　Uniforms project an instant image about a business, as well as creating a team spirit among staff. Choose the wrong workwear and you risk upsetting your customers and employees.

　　Three entrants have been shortlisted in the competition to find the best-dressed business: Country Hotel Group, Goring Residential Management College and Major Hotels. (example) ——.

　　A detailed entry form set out to discover the thought processes the entrants had used before they selected their new uniforms. (8) ____. In addition to price and style the judges wanted to know how the organisation introduced the new look and what lessons it had learnt.

　　The Country Hotel Group was looking for a uniform that was comfortable to wear and presented a relaxed country image to guests. The firm admits to placing a great emphasis on the clothing and appearance of its staff. (9) ____. A brief was issued to a number of companies who then had to present their ideas in a fashion show format to 50 employees. After the design was chosen, one hotel tried out the uniform for three months. (10) ____

　　The aim of the new uniform at Goring Residential Management College was to make staff instantly recognisable to course participants. The chosen design from Classy Rags established a clear corporate image at the college. There were many different outfits but only three fabrics had been used throughout the range and therefore the uniform was easily recognisable. One of the judges in the competition, fashion journalist Sally Bain, was also impressed with the value for money aspect of the uniforms. (11) ____

　　At Major Hotels a new uniform was needed to replace the old one which was considered to be ‘old-fashioned and unattractive.’ The new design was well received by the reception staff of the hotel chain. (12) ____. The new bottle-green uniforms were selected from Rayner Corporate Clothing. It was felt that it was a functional choice of colour and made a pleasant change from the more traditional black.

　　l Do not use any letter more than once.

　　A. Feedback was then collected from staff at the hotel and minor changes were made before the

　　uniform was introduced across all hotels.

　　B. The award will be presented to the competition winners at The Career and Workwear Show which will be held at Business Design Centre in London.

　　C. They all believe that its introduction has led to a modern, more professional corporate image and greater confidence among them.

　　D. One entry predicted that uniform fabrics would incorporate security aids which are read by sensors on doors and only allow access to authorised personnel.

　　E. In her opinion this had been achieved at half the cost of the other entries, with the average cost per person being 201,and each uniform being expected to last two years.

　　F. It asked why the uniform was introduced, who it was designed to be worn by, and how the firm went about selecting a supplier.

　　G. She felt that the head receptionist at the hotel should be asked to put forward the views and preferences of the team.

　　H. In its entry it said:‘Substantial investment has been made in this uniform because uniforms are seen as a very important area.’

　　I)One reason for this is that all three proved to the judges that they had thoroughly researched their choice of new uniforms.

　　答案：8.F 9.H 10.A 11.E 12.C

　　商务英语考试中级阅读题模拟练习 2

　　You have your dream interview lined up. Buthow do you ensure that you get the best possiblesalary?

　　While the pay for junior-level positions is typicallyfixed, mid- to senior-level employees and managershave more flexibility to negotiate their salaries. Hereare some tips from recruiters and human-resourcemanagers that can help improve your chances ofsnagging a high salary.

　　1. Research, research, research

　　To get a better salary, begin by figuring out whats the highest you can get. Do goodhomework on what are the prevailing salaries for a similar role in the industry, says SanjayPandit, managing director of recruiting firm Manpower Services India.

　　This is easier said than done, because companies dont exactly publish their pay scales inthe newspaper.

　　Ask your friends or trustworthy colleagues about potential salaries for someone with yourrelevant experience and skills. If you are working through a recruiting company, they might beable to give you a range.

　　Finally, you can try using networking web sites like LinkedIn to connect with people in thefield or company you are applying to, who in turn could provide you with some guidance.

　　It might help to dig through the annual reports of the company you are applying to andread recent news reports, in order to figure out how the company is doing financially. A largerand more successful company can afford to pay higher salaries than a smaller or struggling one.

　　2. Curb your eagerness

　　As with any negotiation, if you convey your eagerness for something, you lose yourbargaining power. Whoever shows more interest always gets less, says Sanjay Muthal,managing director of executive search firm NuGrid Consulting Pvt. Ltd., in Mumbai.

　　Candidates need to strike a balance between appearing interested in the particular job,and not appearing too eager.

　　Mr. Muthal advises talking about macro issues such as the role youre applying for andpotential responsibilities, rather than discussing the nitty-gritty of expected pay. If yougenerate a terrific impression, then salary follows, he says.

　　3. Wait to be asked

　　Candidates should not begin the salary discussion because that makes them come acrossas being too money-minded, says Zak Parker, regional HR director of North Africa, Middle East& Southern Asia for security services firm G4S PLC.

　　Wait for the company to start the salary negotiation. It might help to delay the discussiontill all interview rounds are over. The further along you are in the interview process, the moreinterested the hiring managers would be in you. That puts you in a better position to ask for ahigher salary, because the manager might go back to the human resources team or thebudgeting team to ask for more money for you.

　　Language Points:

　　Exam Focus:

　　(1)

　　A Ask friends for help.

　　B Digging through daily newspaper.

　　C Try to get connected with your recruitingcompany.

　　D Surf the Internet for more details.

　　(2)

　　A If you are interested in your job, you will be better paid.

　　B Eagerness is essential in that it gives your employer more pressure on salary issue.

　　C Make sure to get a job that you are interested in.

　　D Try to hide your feelings so as not to lose the bargaining power.

　　Oral Topic:

　　In what way can you persuade your boss to raise your salary?

　　Keys:

　　(1) B

　　(2) D

　　参考译文：

　　你终于得到梦寐以求的那家公司的面试机会，但如何才能为自己争取到最好的薪酬水平?

　　企业普通岗位的工资水平通常是固定的，但中高层雇员和经理有更大的灵活性来谈判自己的薪酬。现在，招聘专家和人力资源经理告诉你八个小窍门，让你更有可能谈妥一个高工资。

　　1. 研究，研究，再研究

　　要争取到更高的薪水，得先弄清楚自己能拿到的最高薪酬是多少。印度职介公司Manpower ServicesIndia总经理潘迪特(Sanjay Pandit)说，要好好研究一下该行业类似职位的主流薪酬状况。

　　说起来容易，做起来难，因为企业不会把自己的薪酬情况堂而皇之刊登在报纸上面。

　　你可以问朋友或值得信赖的同事，拥有像你这样资历和技能的人大致能拿到多少工资。如果有招聘公司为你提供服务，他们也许能够给你一个大致的薪酬区间。

　　最后，你可以尝试使用LinkedIn这样的社交网络，与你想申请的领域或企业的人建立联系，他们能给你一些建议。

　　研究意向企业的年报或查看近期的相关报导也可能管用，这样可以了解那家企业的经济实力。与规模较小或经营困难的企业相比，一家更大更成功的企业开出来的工资会更高。

　　2. 不要表现得迫不及待

　　在任何谈判中，如果你表现出自己渴望得到某样东西，就会失去谈判的筹码。印度孟买猎头公司NuGridConsulting Pvt. Ltd.的总经理穆沙尔(Sanjay Muthal)说，你表现得越有兴趣，得到的反而越少。

　　应聘者应该保持不温不火的态度，既展现出对特定职位的兴趣，又不至于让人感觉你已迫不及待。

　　穆沙尔建议应聘者多谈论一些宏观层面上的东西，如你申请的职位及其职责等，而不要在预期薪酬这种细枝末节上纠缠不清。他说，如果你给面试官留下很好的印象，薪酬自然会水涨船高。

　　3. 不要主动问薪水问题

　　安全服务提供商杰富仕公司(G4S PLC)负责北非、中东、南亚区域的人力资源主管帕克尔(Zak Parker)说，应聘者不应该主动提出薪水问题，因为这会让人觉得你满脑子只想着钱。

　　等待招聘方起头开始薪酬方面的讨论。等整个面试过程结束后再来讨论相关问题也是个不错的选择。你的面试时间越长，招聘经理就会对你越感兴趣，就更有利于你提出更高薪酬的要求，因为招聘经理可能回头会去找人力资源部门或预算部门，提出为你增加薪酬。

　　商务英语考试中级阅读题模拟练习 3

　　C 1 Listen to what your boss tells you about how well you are working.

　　D 2 Realise that your boss will occasionally need to be left alone.

　　A 3 Comment on your bosss work in a positive spirit.

　　B 4 Try to impress your boss with your thoroughness.

　　A 5 Do not hesitate to involve your boss if you have difficulties with your work.

　　B 6 Show your boss that you are capable of working at a higher level.

　　C 7 Speak to your boss, even about matters not directly related to your work.

　　MANAGE YOUR BOSS

　　Advice from four top business people on how you should treat your boss

　　AThe Consultant

　　No boss likes nasty surprises. Thinking you can solve a serious problem before he or she finds out is a doomed strategy. Much better to inform your boss about the situation early on, together with your suggested solution. Also, remember that bosses like praise as much as any employee. Do this without making it obvious, if only to earn the right to criticise (constructively, of course). Consideration is the key word. Treat bosses as you hope to be treated - it should help you to move up to the next level.

　　BThe Director

　　Of course there are all the formal things in managing your boss - ensuring that you come to meetings well prepared, that you have a good eye for detail, and so on. But you also need to distinguish effectively between things that are important and things that are merely small details. Bosses like it if you can see the big picture because they want to be able to delegate. So its all about psychology, as well as performance.

　　CThe Chairman

　　Bosses want people to understand their objectives, their way of working and the pressures they are under. If you can understand what sort of individual your boss is, it is easier to appreciate why certain reactions might arise, and thus avoid problems. Also, keep the lines of communication with your boss open. You need to receive ongoing feedback on whether your work is effective, asking about what you do not understand, and, if necessary, discussing personal issues from outside the workplace. When the gap between you is reduced, so are the difficulties.

　　DThe Chief Executive

　　Understand that a boss will want to take the glory when things go well. After all, they take ultimate responsibility, so they deserve some of the credit. Also, find out about your bosss outside interests, as this can help to improve the relationship. You may find you have an interest in common. Similarly, recognise that everyone is human, and there are times when a request from you may be unwelcome. Get to know your bosss Personal Assistant, who can advise you when it is a good time to talk to him or her.

　　《Manage your boss》，管理你的老板，文章是四个业内人士就如何与老板相处给出了自己的意见，哪些应该做的，哪些不应该做的，是一门技巧，更是一门学问。

　　第一题，听你的老板告诉你工作得怎么样。答案是C段的这么一句：You need to receive ongoing feedback on whether your work is effective。你需要接受关于你的工作是否有效率的持续反馈。这一段是在讲要和老板保持沟通，否则两人之间有隔阂的话，麻烦就来了。How well you are working也就是whether your work is effective。

　　第二题，认识到你的老板有时候也需要独处。答案在D段最后一句，但是比较隐晦，需要理解：recognise that everyone is human, and there are times when a request from you may be unwelcome. Get to know your bosss Personal Assistant, who can advise you when it is a good time to talk to him or her.认识到大家都是人，有时你的要求可能并不受欢迎。想办法去认识老板的个人助理，他可以给你建议什么时候找老板谈话合适。

　　找老板谈话要选择合适的时机，也就是说有的时候老板也不想被人打扰。这也就是第二题所说的老板有的时候也需要独处。

　　第三题，用一种积极的精神评价老板的工作。答案是A段的这么一句：remember that bosses like praise as much as any employee.记住老板也和员工一样喜欢赞扬。praise也就是comment in a positive spirit。

　　第四题，试图用你的周全来给老板留下印象。Thoroughness的意思是周全，看朗文词典对thorough的解释：including every possible detail。但看中文“彻底的”不容易理解。所以答案是ensuring that you come to meetings well prepared, that you have a good eye for detail, and so on.确保你开会时已准备充分，你有一双发现细节的好的双眼，等等。You have a good eye for detail可以对应于including every possible detail。

　　第五题，如果对工作有困难不要迟疑告诉你的老板。答案是A段的第一句：No boss likes nasty surprises. Thinking you can solve a serious problem before he or she finds out is a doomed strategy. Much better to inform your boss about the situation early on, together with your suggested solution.没有人喜欢恶心人的惊喜。想想你自己可以解决一个重要的问题结果他却发现是一个注定失败的策略。最好在事情刚开始的时候通知你的老板，以及你提议的解决办法。

　　第六题，表现给你的老板你能在一个更高的水平上工作。答案在B段：Bosses like it if you can see the big picture because they want to be able to delegate.。如果你能看到大的“图景”老板会喜欢的，因为他们也需要委派任务。这个句子前面说要能区别重要的事情和旁枝末节。能够看到“大的图景”是需要眼界和决断力的，因此这里的see ‘the big picture’可以对应于题干中的working at a higher level。

　　第七题，同你的老板交谈，即便是并不直接与工作相关的事情。答案是C段这么一句：if necessary, discussing personal issues from outside the workplace.如果有必要的话，讨论工作外的私事。整个C段都是讲同老板沟通的重要性，最关键的一句是keep the lines of communication with your boss open。有的时候并不需要直接在原文中找到和题干相同意思的句子，凭借每一段的中心意思就可以做出来。这里的personal issues也就是matters not directly related to your work.

　　商务英语考试中级阅读题模拟练习 4

　　原文阅读：京东商城能否一鸣惊人?

　　When Warren Buffett spends $12bn on Heinz, a $125m stake by Prince Alwaleed bin Talal in Chinese online retailer 360 Buy looks trivial. But it is a sign that while the most famous value investor is plumping for quality, if not value exactly, his rival is still backing shoot-for-the-stars propositions. And they don’t get much starrier, or riskier, than China’s cut-throat retail world.

　　Based on sheer size, ecommerce in the world’s second-largest economy has enormous potential. Only about two-fifths of China’s population is online, half the proportion of the US or South Korea. At 200m, there are already 25 per cent more online shoppers in China than the US, yet this still only constitutes a third of all Chinese netizens. Three quarters of web-savvy Americans are regular online spenders. China has far fewer retailers who can call themselves national too, so the web offers huge brand value potential to the outfit that can make it big online.

　　The trick is profiting from this market. Prince Alwaleed’s target, 360 Buy, is the second-largest online retailer, accounting for about a sixth of transaction value. Its sales have been rising at a compound 150 per cent. But so has the online market overall, according to Macquarie, suggesting little share gain in spite of extreme, and expensive, price war stunts that have hurt everyone. Gome, which competes in electronics, recently said its online unit was one factor in its first full-year loss last year. Macquarie expects market growth to slow to about 50 per cent by 2015. Most businesses would die for that, but there are as yet no signs of profits at 360 Buy as it builds a delivery network.

　　Prince Alwaleed’s stake is part of a $400m injection for 360 Buy. Forget that last year the company said it was fully funded until 2015. Kingdom Holdings, the prince’s vehicle, says it invests in groups that seek to list in three years. That could be optimistic.

　　学习指南：

　　1.Word of the day

　　stunt：anything spectacular or unusual done to gain publicity 噱头，花招

　　ex: Climbing up the church tower is a fine publicity stunt.

　　例句：攀登教堂钟楼是绝妙的宣传性噱头。

　　2.Phrase of the day

　　to die for： (informal) if something is to die for, it is extremely good 渴望

　　ex: The weathers fantastic, the people are warm and friendly and the food is to die for.

　　例句：这里气候宜人，人民友好，食物也棒极了。

　　3.Sentence of the day

　　Prince Alwaleed’s stake is part of a $400m injection for 360 Buy.

　　阿尔瓦利德王子的持股，是京东商城此轮4亿美元注资的一部分。

　　小编注：这句话中injection的用法值得学习和借鉴。以往我们熟知的injection是注射的意思，比如Im going to give you a pain-killing injection. 而在商务语境下，injection更多地表示资金和人才的注入。比如，

　　ex1: This liquidity injection was designed to ensure that money markets continued to function and did not succumb to a credit freeze.

　　例1：欧洲央行此次向市场注入流动性，目的是确保货币市场的正常运转，不会出现信贷冻结的情况。

　　ex2: With management insight from Ceibs and the injection of new personnel talent, the company started to move out of the red.

　　例2：依靠从中欧获得的管理洞见，加上引入了新的人才，全时开始逐渐走出亏损状态。

　　4.Cultural point of the day

　　shoot for the stars：means to aim high, set a big target, have big goals, dream big dreams.抱负远大、一鸣惊人

　　ex: When it comes to pursuing professional goals, Miss Brown likes to shoot for the stars, which is why she became an intern at the White House.

　　例句：在事业方面，布朗小姐是有远大抱负的人，这也是她为什么在白宫实习的原因。

　　小编注：美剧《老友记》中有这样一句话“There are people, like Ross, who need to shoot for the stars.”这里shoot for the stars的意思就是一鸣惊人。这是一种形象的用法，stars必须是复数。同样的用法还有shoot for the moon。

　　5.Translation of the day

　　When Warren Buffett spends $12bn on Heinz, a $125m stake by Prince Alwaleed bin Talal in Chinese online retailer 360 Buy looks trivial.

　　相比沃伦·巴菲特投资亨氏(Heinz)的120亿美元，阿尔瓦利德·本·塔拉尔王子(Prince Alwaleed Bin Talal)投资中国网络零售商京东商城(360 Buy)所花的1.25亿美元看起来微不足道。

　　小编注：从中文翻译上来看，主句和从句存在着比较的关系，而英语原文中并没有用comparing或compared这样的词，而是简单地用了when的句式，加上looks trivial就把比较关系给点出来了。句式灵活多变，值得学习，尤其是汉译英的时候，可以考虑借鉴此句式。

　　参考翻译：

　　相比沃伦·巴菲特投资亨氏(Heinz)的120亿美元，阿尔瓦利德·本·塔拉尔王子(Prince Alwaleed Bin Talal)投资中国网络零售商京东商城(360 Buy)所花的1.25亿美元看起来微不足道。但这一迹象表明，当最富盛名的价值投资者选择质量(若非严格意义上的“价值”的话)之时，他的对手却仍在寻觅“一鸣惊人”式的投资对象。再没有比竞争激烈的中国零售市场更具“惊人”潜力，或者说更具风险的领域了。

　　从规模看，全球第二大经济体的电子商务市场存在巨大潜力。中国仅有约五分之二的人口使用网络，比例不到美国或韩国的一半。但在线购物人数已达2亿，超出美国25%，这还只占中国网民人数的三分之一。美国熟悉网络的人口中，有四分之三会经常上网消费。此外，在中国可自称全国经营的零售商少得多，因此对于能够在网上做大的商家，网络为他们提供了巨大品牌价值潜力。

　　窍门是如何从这一市场获利。阿尔瓦利德王子的投资目标京东商城，是中国第二大网络零售商，规模占网络交易总量的六分之一。近年其销售额的复合增长率达150%。但据麦格理(Macquarie)数据显示，在线市场的整体规模扩大速度也有这么快，似乎表明其市场份额几乎没有增长，尽管一场又一场极端且代价高昂的价格战噱头害惨了所有商家。电子产品市场的竞争者国美(Gome)日前表示，其网络部门是造成去年首次全年亏损的因素之一。麦格理预计，到2015年，市场增长将放缓至50%左右。对大多数企业来说，这种增速是求之不得的，但忙于打造送货网络的京东商城还没有任何盈利迹象。

　　阿尔瓦利德王子的持股，是京东商城此轮4亿美元注资的一部分。忘掉该公司去年所说的到2015年都资金充沛的话吧。阿尔瓦利德王子的投资工具——金达控股(Kingdom Holdings)表示，会投资于三年内寻求上市的集团。这可能乐观了点儿。

　　商务英语考试中级阅读题模拟练习 5

　　【提要】商务英语商务信息 : 20xx3月中级商务英语强化训练题

　　有的同学一提到考试就头疼,脑大,其实大家不用害怕,只要大家用心,多做题,就一定会有好的成绩。以下是小编为大家搜索整理的20xx年中级商务英语强化训练题，希望能给大家带来帮助!更多精彩内容请及时关注我们考试网!

　　一. READING

　　PART ONE

　　Questions 1-7

　　. Read these sentences and the share prices below.

　　. Which stock market does each sentence(1-7) describe?

　　. For each sentence mark one letter (A ,B ,C or D) on your Answer Sheet.

　　Example:

　　the index went up more than one thousand.

　　Answer:A

　　1. the share prices were influenced by the improvement of the two countries

　　relations.

　　2. Over the week ,turnover rose by T $ 5. 83bn.

　　3. Many people went to buy capitalization stocks.

　　4. In the beginning many foreign shareholders buy blue chips at high prices.

　　5. Price was lower after shareholders sold stocks in industrials to make profit.

　　6. On Thursday price dropped and then rose again.

　　7. the falling of composite index rose by 1. 3 per cent on the week.

　　A. Bangkok rose 2 per cent on the day and 3.4 per cent over the week as buyers moved in to large market capitalization stocks. The SET index rose 27.55 to 1,383.57 in turnover of Bt 8.5 bn, down from Thursdays Bt 10bn.

　　B. Taipei was pulled lower by late profit-taking in industrials after Thursdays rebound ,and the weighted index fell 45.59 to 5,806.77, or 1.7 per cent, over the week. Turnover rose to T $41.51 bn from T $ 35. 78bn.

　　C. Manila opened strongly on foreign buying of blue chips but dipped at the close as profits were taken. The composite index fell 10.07 to 2 ,907. 00 , 1.3 per cent higher on the week

　　D. Hong Kong finished a mixed day slightly lower ,sapped by profit-taking on confirmation of US renewal of Chinas MFN trade status and concerns over the lower domestic property market. The Hang Seng index fell 11.58 to close at 9,470.13, 1.7 per cent lower on the week.

　　PART TWO

　　Questions 8-12

　　Read this letter to the editor of The Economist.

　　Choose the best sentence from the list A-I to fill each of the blanks.

　　For each blank (8-12) mark one letter (A-I) on your Answer Sheet.

　 Do not mar4 any letter twice.

　　One answer has been given as an example.

　　Sir-

　　You state on February 13th that New Mexico has "few natural resources ",... ...example... In 1991 New Mexico ranked fourth in the United States in production of natural gas , seventh in oil and tenth in non-fuel minerals ...8...Non-fuel minerals contributed about $ 1 billion and coal $ 509 million.

　　商务英语考试中级阅读题模拟练习 6

　　《SELL,SELL,SELL》

　　Last year over 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0)... .The advertisers themselves believe they are delivering an important message because they are protecting and promoting a clients brand and extending greater choice to the consumer. (8).........Instead of being free, many TV channels would only be available on subscription packages of about 500 per month and newspapers might cost six times more than their present cover price.

　　There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9).........While some try to get you to buy a product, others, such as anti-smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasise how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10).........This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we cant do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.

　　Working out whether an advert has been successful is extremely difficult.(11).........For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the oppositions distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising cant do is make consumers buy something they dont want. It can perhaps persuade you to try something once, but if you dont like what you get, you wont try it again.(12).........In other words, where there is no emotional engagement, such as a consumers feelings about a bag of peas, beliefs are much harder to shift.

　　A Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.

　　B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.

　　C They dont, as the industry well knows, care enough to be brand loyal to such a product.

　　D Whether you accept this argument or not, you have to recognise that without advertising our world would be very different.

　　E The problem lies in isolating precisely what motivates people to behave in a particular way.

　　F This is partly because not all advertisements are designed to do the same thing.

　　G The production costs involved in these can reach higher figures than those for the average movie.

　　《Sell,Sell,Sell》，听名字像是跟销售有关，其实是关于广告的。广告的最终目的就是提升销售。第一段是总体讲述广告业的情况以及广告的作用。第二段介绍了广告的几种形式，不同的公司对广告的要求是不一样的。第三段讲怎么样才能打好广告，一不小心就容易让观众产生逆反心理。

　　答案解析

　　第八题，这一空的前后都是在讲广告的作用。前面说做广告的人认为他们是在传递一种重要的信息，因为他们保护并且提升了客户的品牌同时又给消费者提供了更多的选择。后面说要是没有广告的话，很多电视节目就不会免费，而且报纸会比现在贵六倍。从前后的信息可以看出这里是在讲广告的重要性，广告是必不可少的。D选项可以和这里的前后内容相吻合：不管你接不接受这个论断，你都得承认没了广告世界将大不一样。this argument是指前面广告商的那段话，而very different就是引出后面的电视不免费、报纸涨价等等。

　　第九题，这一段是讲广告的不同模式。第一句话就说广告有很多模式，但是没有人能够精确的确定什么才是好的广告。紧接着后面说了不同的广告有不同的目的和侧重点。从while some…的句式可以看出这里是扩展说明的，那么F空应该接一个过渡的句子，表示不同的公司对广告有不同的需求。选项F符合这一特点：这部分是因为不是所有的广告都被设计成干相同的事情。也就是说不同的广告会满足不同的需求。This是指代前面的no one is precisely sure。空格后面的扩展说明可以对应于do the same thing。

　　第十题，这一空前面是以汽油公司为例，说明这些公司的广告并不怎么强调个人品牌，他们更加看重的是整个大环境的友好。后面也是具体解释这一现象的原因。所以相应的第十空也是填入一个过渡句，前面的rather than to persuade consumers to buy an individual brand of petrol是一个暗示，这一空应该填入C：他们并没有像这个行业所熟知的那样看重对这种产品的品牌忠诚度。Brand loyal也就是buy an individual brand of petrol

　　第十一题，最后一段讲什么样的广告才能算是成功的。第一句就说评判很困难。11题空格后面是举例说明。what persuaded them to buy a car是一个关键的句子。因为没有办法判断到底是什么最终说服消费者购买，所以很难评判一个广告是否成功。11题选E，motivate是关键词，可以对应最后一段反复出现的persuade。

　　E选项的句子值得分析理解：The problem lies in isolating precisely what motivates people to behave in a particular way.

　　Isolating在这里不是形容词，孤立的，而是动词的分词形式，isolate此处的用法是：if you isolate an idea, problem etc, you consider it separately from other things that are connected with it。(isolate something from something)将…剔出(以便看清和单独处理)。

　　所以这个句子的含义就是问题在于准确的将人们某种行为的动机给剔除出来。

　　第十二题，这一空的前后都是在说客户对产品喜好的重要性。前面说if you dont like what you get, you wont try it again，后面说where there is no emotional engagement, beliefs are much harder to shift.。没有感情依赖的话，观念很难被转变。从前后内容来看，A选项最适合填入：另外，让人转变对他们不感兴趣的事情的看法几乎是一件不可能的事情。Change the way对应于shift，indifferent to对应there is no emotional engagement.

　　商务英语考试中级阅读题模拟练习 7

　　第七课时

　　PART THREE

　　Questions 13-18

　　l Read the article below about business meetings and the questions on the opposite page.

　　l For each question 13-18, mark one letter (A,B,C or D) on your Answer Sheet for the answer you choose.

　　GETTING THE MOST OUT OF MEETING

　　One aspect of business life which many managers are unhappy with is the need to attend meetings. Research indicates that managers will spend between a third and a half of their working lives in meetings. Although most managers would agree that it is hard to think of an alternative to meetings, as a means of considering information and making collective decisions, their length and frequency can cause problems with the workload of even the best-organised executives.

　　Meetings work best if they take place only when necessary and not as a matter of routine. One example of this is the discussion of personal or career matters between members of staff and their line and personnel managers. Another is during the early stages of a project when the team managing it need to learn to understand and trust one another.

　　Once it has been decided that a meeting is necessary, decisions need to be taken about who will attend and about the location and length of the meeting. People should only be invited to attend if they are directly involved in the matters under discussion and the agenda should be distributed well in advance. An agenda is vital because it acts as a road map to keep discussion focused and within the time limited allocated. This is also the responsibility of the person chairing the meeting, who should encourage those who say little to speak and stop those who have a great deal to say from talking too much.

　　At the end of a well organised meeting, people will feel that the meeting has been a success and be pleased they were invited. They will know not only what decisions were made but also the reasons for these decisions. Unfortunately, at the end of a badly organised meeting those present will leave feeling that they have wasted their time and that nothing worthwhile has been achieved.

　　Much together has been given over the years to ways of keeping meeting short. One man who has no intention of spending half his working life in meeting is Roland Winterson, chief executive of a large manufacturing company. He believes that meetings should be short, sharp and infrequent. “I try to hold no more than two or three meetings a week, attended by a maximum of three people for no longer than half an hour,” he says. “They are clearly aimed at achieving a specific objective, such as making a decision or planning a strategy, and are based on careful preparation. I draw up the agenda for every meeting and circulate it in advance; those attending are expected to study it carefully and should be prepared to both ask and answer questions. Managers are best employed carrying out tasks directly connected with their jobs not attending endless meetings. In business, time is money and spending it in needless meetings that don’t achieve anything can be very costly. Executives should follow the example of lawyers and put a cost on each hour of their time and then decide whether attending a long meeting really is the best way to spend their time.”

　　13. What do most managers think about meetings?

　　A. Meetings take up most of their working life.

　　B. Meetings allow them to monitor decision-making.

　　C. Meetings prevent them from establishing a routine.

　　D. Meetings are the only way they know of achieving certain objectives.

　　14. According to the writer, an example of a valuable meeting is one which

　　A. allows colleagues to achieve a better working relationship.

　　B. requires managers to discuss staffing needs with personnel.

　　C. selects a suitable group of people to work together as a team.

　　D. encourages staff to present ideas on improvements in management.

　　15. According to the writer the agenda is important because it

　　A. is seen by everybody before the meeting.

　　B. helps to give direction to the discussions.

　　C. contains items of interest to all those present.

　　D. shows who should speak at each stage of the meeting.

　　16. The writer says that people leaving a well organised meeting will understand

　　A. the reason for their invitation to attend.

　　B. how the decisions taken were relevant to them.

　　C. the importance of proposals under discussion.

　　D. why certain courses of action were agreed upon.

　　17. What does Roland Winterson say about the meetings that he organises?

　　A. He aims to hold them on a regular basis.

　　B. He ensures they have a definite purpose.

　　C. He requires his managers to draw up the agenda.

　　D. He uses them to make decisions about strategy.

　　18. What is Roland Winteson’s opinion about meetings?

　　A. They ban be a bad use of a manager’s time.

　　B. Their importance is often underestimated.

　　C. They frequently result in wrong decisions.

　　D. Their effectiveness could be improved with better planning.

　　答案：13.D;14.A;15.B;16.D;17.B;18.A

　　PART THREE

　　Questions 13-18

　　l Read the article below about how to avoid working long hours and the questions on the opposite page

　　l For each question 13-18, mark one letter (A,B,C or D) on your Answer Sheet, for the answer you choose.

　　Morning, noon and night The long-hours culture at work

　　Working an eight-hour day is a luxury for most professional people. Nowadays, the only way to guarantee an eight-hour working day is to have the kind of job where you clock on and off. Those professionals who have managed to limit their hours to what was, 20 years ago, the average do not wish to identify themselves. “I can quite easily achieve my work within a normal day, but I don’t like to draw attention to it,” says one sales manager. “People looked at me when I left at 5 o’clock. Now, I put paperwork in my bag. People assume I’m doing extra hours at home.”

　　But more typical is Mark, who works as an account manager. He says, “My contract says I work from 9 until 5 with extra hours as necessary. It sounds as if the extra hours are exceptional. In fact ,my job would be enough not only for me, but also for someone else part-time. The idea of an eight-hour day makes me laugh!” He says he has thought about going freelance but realises that this doesn’t guarantee better working hours.

　　Professors Cary Cooper, occupational psychologist at the University of Manchester, is the author of the annual Quality of Working Life survey. The most recent survey found that 77% of managers in Britain work more than their contracted hours, and that this is having a damaging effect on their health, relationships and productivity. Professor Cooper is critical of the long-hours culture. He says that while bosses believe long hours lead to greater efficiency, there is no evidence to support this. “In fact, the evidence shows that long hours make you ill.”

　　There are, he says, steps that can be taken. One is to accept that the in-tray will never be empty. “There are always things to do. You just have to make the rule that on certain days you go home early.” Prioritising work and doing essential tasks first helps, he says. He also thinks it’s time to criticize bad employers and unreasonable terms of employment. “By all means, show commitment where necessary but when expectations are too high, people have to begin saying openly that they have a life outside of work.”

　　Personal development coach Mo Shapiro agrees that communication is important. Staff need to talk to managers about the working practices within a company. Both parties should feel that the expectations are realistic and allow them to have responsibilities and interests outside work. She recongnises, however, that in many organizations the response might well be, “If you want more interests outside work, then find another job.”

　　She believes that senior staff have a duty to set an example. “I recently worked for a firm of solicitors where the partners started at 7.30am. What kind of message is that to send to the staff?” She believes there is no shame in working sensible hours – in fact quite the reserve. “Some people might be in at 7.30am but will be doing very little. You can work really hard from 9 to 5 and achieve the same. If you find it difficult to achieve an eight-hour day, there is, as a last resort, the old trick of leaving your jacket on your chair and your computers switched on, even after you have left the building.”

　　13. What does the writer say in the first paragraph about people who work an eight-hour day?

　　A. They are reluctant to admit to this.

　　B. They are disliked by their colleagues.

　　C. They are limited to certain professions.

　　D. They often catch up on work in the evenings.

　　14. What does Mark say about his work?

　　A. His main concern is job security.

　　B. Too much of his time at work is wasted.

　　C. The terms of his contract are misleading.

　　D. He objects to being given other people’s work.

　　15. What does Cary Cooper say about recent trends in the workplace?

　　A. He believes that a long working day is counter-productive.

　　B. He has doubts about the results of the Quality of Working Life survey.

　　C. He says that employers should accept the link between working hours and safety.

　　D. He argues that further research is needed into the relationship between work and health.

　　16. How does Cary Cooper think people should deal with the requirements of the workplace?

　　A. Obtain help in negotiating terms of employment.

　　B. Let people know when demands are unreasonable.

　　C. Delegate the less important work to other staff.

　　D. Accept that the modern workplace is a competitive place.

　　17. What does Mo Shapiro see as a problem for employees today?

　　A. They lack the communication skills that modern business requires.

　　B. Many employers would not regard requests for shorter hours favourably.

　　C. Most employers do not want to be responsible for the professional development of staff.

　　D. They have difficulties adapting to the rapid changes occurring in working practices.

　　18. What does Mo Shapiro think about present working hours?

　　A. In many companies senior staff need to work a long day.

　　B. The best staff are efficient enough to finish their work within eight hours.

　　C. There are too many staff deceiving employers about their hours of work.

　　D. Top executives should use their influence to change the long-hours culture.

　　答案：13.A;14.C;15.A;16.B;17.B;18.D

　　PART THREE

　　Questions 13-18

　　l Read the article below about managing a small business and the questions on the opposite page.

　　l For each question 13-18, mark one letter (A,B,C or D) on your Answer Sheet, for the answer you choose.

　　The Difficulties Of Managing A Small Business

　　Ronald Meers asks who chief executives of entrepreneurial or

　　small businesses can turn to for advice.

　　“The organisational weaknesses that entrepreneurs have to deal with every day would cause the managers of a mature company to panic, ” Andrew Bidden wrote recently in Boston Business Review. This seems to suggest that the leaders of entrepreneurial or small businesses must be unlike other managers, or the problems faced by such leaders must be the subject of a specialised body of wisdom, or possibly both. Unfortunately, neither is true. Not much worth reading about managing the entrepreneurial or small business has been written, and the leaders of such businesses are made of flesh and blood, like the rest of us.

　　Furthermore, little has been done to address the aspects of entrepreneurial or small businesses that are so difficult to deal with and so different from the challenges faced by management in big business. In part this is because those involved in gathering expertise about business and in selling advice to businesses have historically been more interested in the needs of big business. In part, in the UK at least, it is also because small businesses have always preferred to adapt to changing circumstances.

　　The organisational problems of entrepreneurial or small businesses are thus forced upon the individuals who lead them. Even more so than for bigger businesses, the old saying is true – that people, particularly those who make the important decisions, are a business’s most important asset. The research that does exist shows that neither money nor the ability to access more of it is the major factor determining growth. The main reason an entrepreneurial business stops growing is the lack of management and leadership resource available to the business when it matters. Give an entrepreneur an experienced, skilled team and he or she will find the funds every time. Getting the team, though, is the difficult bit.

　　Part of the problem for entrepreneurs is the speed of change that affects their businesses. They have to cope with continuous change yet have always been suspicious about the latest “management solution”. They regard the many offerings from business schools as out of date even before they leave the planning board and have little faith in the recommendations of consultants when they arrive in the hands of young., inexperienced graduates. But such impatience with “management solutions” does not mean that problems can be left to solve themselves. However, the leaders of growing businesses are still left with the problem of who to turn to for advice.

　　The answer is horribly simple: leaders of small businesses can ask each other. The collective knowledge of a group of leaders can prove enormously helpful in solving the specific problems of individuals. One leader’s problems have certainly been solved already by someone else. There is an organisation called KITE which enables those responsible for small businesses to meet. Its members, all of whom are chief executives, go through a demanding selection process, and then join a small group of other chief executives. They come from a range of business sectors and each offers a different corporate history. Each group is led by a “moderator”, an independently selected businessman or woman who has been specially trained to head the group. Each member takes it in turn to host a meeting at his or her business premises and, most important of all, group discussions are kept strictly confidential. This encourages a free sharing of problems and increase the possibility of solutions being discovered.

　　13. What does the writer say about entrepreneurs in the first paragraph?

　　A. It is wrong to assume that they are different from other managers.

　　B. The problems they have to cope with are specific to small businesses.

　　C. They find it difficult to attract staff with sufficient expertise.

　　D. They could learn from the organisational skills of managers in large companies.

　　14. According to the second paragraph, what has led to a lack of support for entrepreneurs?

　　A. Entrepreneurs have always preferred to act independently.

　　B. The requirements of big businesses have always taken priority.

　　C. It is difficult to find solutions to the problems faced by entrepreneurs.

　　D. Entrepreneurs are reluctant to provide information about their businesses.

　　15. What does the writer say about the expansion of small businesses?

　　A. Many small businesses do not produce enough profits to finance growth.

　　B. Many employees in small businesses have problems working as part of a team.

　　C. Being able to recruit the right people is the most important factor affecting growth.

　　D. Leaders of small businesses lack the experience to make their companies a success.

　　16. What does the writer say is an additional problem for entrepreneurs in the fourth paragraph?

　　A. They rely on management systems that are out of date.

　　B. They will not adopt measures that provide long-term solutions.

　　C. They have little confidence in the business advice that is available.

　　D. They do not take market changes into account when drawing up business plans.

　　17. What does the writer say the members of the KITE organisation provide?

　　A. Advice no how to select suitable staff.

　　B. A means of contacting potential clients.

　　C. A simple checklist for analyzing problems.

　　D. Direct experience of a number of industries.

　　18. The writer says that KITE groups are likely to succeed because

　　A. members are able to elect their leader.

　　B. the leaders have received extensive training.

　　C. members are encouraged to adopt a critical approach.

　　D. information is not passed on to non-members

　　答案：13.A;14.B;15.C;16.C;17.D;18.D

　　商务英语考试中级阅读题模拟练习 8

　　【提要】商务英语真题商务信息 : 商务英语BEC阅读考试真题练习

　　When it (0) to selecting candidates through interview, moreoften than not the decision is made within the first five minutesof a meeting.Yet employers like to (21) themselves that they arebeing exceptionally thorough in their selection processes. Intoday’s competitive market place, the (22) of staff in manyorganizations is fundamental to the company’s success and, asa result , recruiters use all means at their disposal to (23) the best in the field.

　　One method in particular that has (24) in popularity is testing , either psychometric testing,which attempts to define psychological characteristics , or ability￡aptitude testing (25) anorganization with an extra way of establishing a candidate’s suitability for a role. It (26) companiesto add value by identifying key elements of a position and then testing candidates to ascertain theirability against those identified elements.

　　The employment of psychometric or ability testing as one (27) of the recruitment processmay have some merit, but in reality there is no real (28), scientific or otherwise, of the potentialfuture performance of any individual. The answer to this problem is experience in interviewtechniques and strong definition of the elements of each position to be (29) as the wholerecruitment process is based on few real certainties, the instinctive decisions that many employersmake, based on a CT and the first five minutes of a meeting, are probably no less valid than anyother tool employed in the (30) of recruitment.

　　21.A suggest B convince C advise D believe

　　22.A worth B credit C quality D distinction

　　23.A secure B relies C attain D achieve

　　24.A lifted B enlarged C expanded D risen

　　25.A provides B offers C contributes D gives

　　26.A lets B enables C agrees D admits

　　27. A portion B member C share D component

　　28. A extent B size C amount D measure

　　29.A occupied B met C filled D appointed

　　30 A business B topic C point D affair

　　商务英语考试中级阅读题模拟练习 9

　　PART ONE

　　Questions 1-7

　　 Read these sentences and the following business index.

　　Which advisor each sentence (1-7) describe?

　　For each sentence mark one letter (A, B,C,D or E) on your Answer Sheet.

　　Example

　　The company invests a large sum of money in high technology.

　　Answer: E

　　1. It is engaged in the expansion of a telecommunications line.

　　2. No other steel industries have such a high rating.

　　3. The company is the chief holder of a British company’s shares.

　　4. As much as forty million U. S. dollars are invested in Taiwan.

　　5. It has business transactions with an American company.

　　6. The company gets a very high interest rate from its stocks.

　　7. Agreements were signed between two companies about technological cooperation.

　　A. Telecom Asia Corporation Limited (Thailand )

　　It serves as international advisor in connection with the debt and equity financing for a US $3 billion telephone line expansion project in Bangkok. (Current)

　　B. Singapore Telecom international Pte. Ltd. (Singapore)

　　It acquires its 50/00 interest in Cambridge Holding Ltd.,the controlling shareholder of Cambridge Cable Ltd. of the U. K. (6/1992)

　　C. Pohang Iron 6 Steel Co.,Ltd. (Korea) .

　　In connection with its ratings with Standard & Poor’s and Moody’s investor Services. The company obtained the highest rating of any steel company in the world. (II/1991)

　　D. Goldstar Co.,Ltd. (Korea)

　　In its investment in,and technology agreements with,Zenith Electronics of the U. S. -the first transaction of this type in Korea. (2/1991 )

　　E. Concord Venture Capital Co., Ltd.(Taiwan)’

　　-Structured,marketed to investors and made a principal investment in the Fund with total equity of NT $ 940 million(US $ 40 million) to invest in Taiwanese high-technology venture capital opportunities. (I/1991)

　　商务英语考试中级阅读题模拟练习 10

　　Questions 1-7

　　Look at the statements below and the article about the development of future business leaders on the opposite page.

　　Which section of the article (A, B, C or D) does each statement (1-7) refer to?

　　For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.

　　You will need to use some of these letters more than once.

　　1、 Managers need to take action to convince high-flyers of their value to the firm.

　　2、 Organisations need to look beyond the high-flyers they are currently developing.

　　3 、There is a concern that firms investing in training for high-flyers may not gain the benefits themselves.

　　4 、Managers need expert assistance from within their own firms in developing high-flyers.

　　5 、Firms currently identify high-flyers without the support of a guidance strategy.

　　6、 Managers are frequently too busy to deal with the development of high-flyers.

　　7 、Firms who work hard on their reputation as an employer willinterest high-flyers.

　　The Stars of the Future

　　A Existing management research does not tell us much about how to find and develop high-flyers, those people who have the potential to reach the top of an organisation. As a result, organisations are left to formulate their own systems. A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrows Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations high-flyers.

　　B TLRG recognises just how significant line managers are in the process of leadership development. Unfortunately, with todays flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy workloads. One manager in the research group was unconvinced by the logic of sending his best people away on development courses, only to see them poached by another department or, worse still, another firm. This fear of losing high-flyers runs deep in the organisations that make up the research group.

　　C TLRG argues that the task of management is not necessarily about employee retention, but about creating attracti

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