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2017商务英语的阅读理解范文赏析
商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道，如何和他们合作、工作的方式方法，以及他们的生活习惯等，从某种程度上说是包含在文化概念里的。今天小编跟大家分享两篇商务英语的阅读理解的范文，报考的朋友们可以看一下
阅读理解一：
1 This businessman has successfully targeted a differentgroup of consumers.
2 With careful forward planning, this businessman is helpingthe company survive a difficult period.
3 The company is now more open to change because ofthis businessman's way of thinking.
4 This businessman has made and implemented certaindecisions despite opposition to them.
5 This businessman has achieved some success by misleading people about his intentions.
6 The abilities of this businessman were previously doubted by the company that employshim.
7 This businessman is admired for his ability to manage a number of business interests.
'Businessman of the Year' Award
A James King: Chief Executive of Fentons Finance
King was nominated for the quality of his leadership, with the judges claiming that theFentons Finance boss is almost revered by his team. He is credited with reinventing FentonsFinance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing abrilliant tactical game. He led everyone to believe he was opposed to large mergers and thenjumped on the Westcombe Bank opportunity at just the right moment. History will be the judge,but for now the markets consider King to be a star.
B Keith Nash: Chief Executive of Hamley's Supermarkets
Nash took over as CEO when Hamley's systems and distribution were out of date and thebrand badly needed freshening up. He began refocusing the brand at the higher quality end of thefood market and launched several own-brand initiatives for the health conscious. As a result, theshare price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who hadleft the retailer in 1986, disappointed after failing to secure the top job.
C Jorge Marquez: Chairman of the Kenwick Group
Marquez was a popular choice for his achievements at Kenwick. The judges say he hasbeen courageous in pushing through the appointment of controversial or inexperienced chiefexecutives to companies within the group, and then sponsoring them as they transformed theirbusinesses. He operates as a 'virtual' chairman, without a permanent office in any one company.He phones his CEOs regularly, and several of them have acknowledged the vital contribution hemakes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman oftwo other large companies.
D Richard Jenkins: Finance Director of Centron Advertising
Labouring in the shadow of a high-profile boss can sometimes draw attention away fromthe finance director, and the judges considered it was high time Jenkins got that attention. TheCEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behindthe scenes, he is constantly demonstrating that budgets and forecasts are what is needed to makea company successful, particularly now that the advertising market has been hit by recession. It islargely thanks to him that Centron is in much better shape than its rivals.
阅读理解二：
Setting up an appraisal scheme
Appraisals can be a wonderful opportunity for your staff tofocus on their jobs and make plans to develop their unusedpotential. (0) ..........So, if you have decided that an appraisalscheme should be set up in your company, you need toestablish some formal procedures and make some decisionsbefore you begin. Even if your company already has a scheme,you need to consider what you want to achieve and how youare going to do this.
First of all, you need to decide on your key objectives and the real purpose of yourscheme.(8).............A scheme should never be introduced at a time of redundancies, or simply forprofit or competitive edge, because this will create fear and alienate staff. The next step is to decidehow the scheme can most successfully be managed. It is essential that all senior staff arecommitted to the process and willing to make a positive contribution.
The person given responsibility for designing the scheme and the appraisal forms needs tohave knowledge of all roles within the organisation. He or she must also be aware of employees'potential needs. (9).............It should be someone who is trusted and whom staff will turn to if theyare concerned about their appointed appraiser or the appraisal interview. The design of the schemeshould indicate who will be appraising whom. This needs great tact and sensitivity. First, rememberthat no manager can effectively appraise more than seven or eight people. It is equally importantto remember that, if significant numbers of staff are appraised by someone they dislike, or by aperson whose values they do not share, the success of your scheme may be threatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish an appeals procedure.
Having decided on your policy and who will appraise which members of staff, you need tocommunicate this in the simplest possible way. Avoid lengthy documents - few people will readthem. (11)..............Most organisations choose a person's line manager to be the appraiser. This canbe seen as an opportunity or a threat, so be ready to consider alternatives if necessary.
Once you have established the appraisal process, make sure that appraisal interviews takeplace at a convenient time, and ideally on neutral ground. It should be borne in mind that someappraisals may involve the disclosure of confidential information. (12) .............These will show thedecisions that were taken during the interview and will also indicate any new performance targetsthat have been agreed.
A It is important to select a manager who can deal effectively with any suspicions staffmay have about appraisals.
B Such a measure can also reduce insecurity and unite staff in recognising the positiveelements of appraisal.
C Having even one staff member in such a position may affect how others respond to theprocess.
D Ideally, this should be to provide a supportive framework that aids staff development.
E Simply make sure that staff know who will appraise them and why, and what form theinterview will take.
F It is therefore important to decide who will have access to written records of the appraisal.
G They can also be a means of getting the best out of staff, both as individuals, and as teammembers.
以上就是小编整理的商务英语的阅读理解的两篇范文，需要的朋友们可以看看
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