2017年英语六级听力长对话原文练习

相关推荐

2017年英语六级听力长对话原文练习

　　只要还有什么东西不知道，就永远应当学习。以下是小编为大家搜索整理的2017年英语六级听力长对话原文练习，希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生考试网!

2017年英语六级听力长对话原文练习

　　task 1

　　Long conversations

　　Conversation 1

　　M: Hello, Jane!

　　W: Hello, Paul!

　　M: Please come in. I'm just getting ready to go home. Susan is expecting me for dinner. I want to be on time for a change.

　　W: Look, I'm terribly sorry to drop in at this time on Friday, Paul, but it is rather important.

　　M: That's OK. What's the problem?

　　W: Well, Paul, I won't keep you long. You see there's a problem with the exchange rates. The India rupee has taken a fall in a foreign exchange market. You see there's been a sharp increase in India's balance of payment deficit.

　　M: I see. That's serious, isn't it?

　　W: Well, as you know, there have been reports of unrest in India and the prospects for the rupee look pretty gloomy.

　　M: And that's going to affect us as if we didn't have enough problems on our hands.

　　W: So I thought it would be wise to take out forward exchange cover to protect our position on the outstanding contracts.

　　M: Just a minute. Forward exchange cover? Now, what does that mean exactly?

　　W: Well, it means that JO Motors enters into a commitment to sell India rupees at the present rate.

　　M: I see. And how would that benefit us?

　　W: Well, JO Motors won't lose out if the India rupee falls further.

　　M: What will it cost, Jane?

　　W: A small percentage, about one percent, and that can be built into the price of the back.

　　M: Well, I don't suppose there's a much choice. All right, Jane, let's put it into action.

　　Q9: What do we learn about the man's daily life?

　　Q10: Why did the woman come to see the man?

　　Q11: What makes the woman worry about the India rupee?

　　task 2

　　Passage3

　　Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising, which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead.

　　Indeed, many organizations also use institutional or prestige advertising, which is designed to build up their reputation rather than to sell particular products. Although large companies could easily set up their own advertising departments, write their own advertisements, and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than a single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising stuff.

　　The client company generally gives the advertising agency an agreed budget; a statement of the objectives of the advertising campaign, known as a brief; and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media plan specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pre-tested in newspapers, television stations, etc. in different parts of a country before a final choice is made prior to a national campaign.

　　Q22. What is probably the best form of advertising according to the speaker?

　　Q23. What does the speaker say is the purpose of many organizations using prestige adverting?

　　Q24. How do large companies generally handle their advertising?

　　Q25. What will advertising agencies often do before a national campaign?

【英语六级听力长对话原文练习】相关文章：

2015年英语六级听力长对话技巧07-02

英语六级听力长对话题型解析07-11