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初三广告布告类英语阅读理解
广告语言是广告的核心,而英语广告具有多种修辞性功能。下面是小编为大家整理的初三广告布告类英语阅读理解的相关资料,仅供大家参考。
初三广告布告类英语阅读理解 1
广告类阅读:
1、品味广告的标题,联系平时所积累的知识,为了解材料大意作铺垫。
2、要特别留意广告中包含的数字、联系人、地址等。
3、要注意文中以黑体、大写、下划线等方式加以提示的文字,因为这很有可能是材料的核心或至少是一部分内容的概括。
广告布告类阅读特点及解题技巧:
一、广告布告类阅读试题的文体特点:
此类文章不同于其他文体的文章,其目的是为了向读者传输信息,措辞简洁明了,直截了当,一般说来,广告布告类阅读试题具有以下特点:
1、选材特点:
信息量大,文句精炼,形式灵活,用最少的篇幅表达最大量的信息。
2、内容特点:
生活化,实用化,多样化,如产品宣传、服务介绍、通知、海报、启示、招生招聘等。
3、形式特点:
标题醒目,重点突出,条理清晰,常用粗体字或各类项目符号使文章结构更鲜明。
4、语言特点:
人名、地名、专有名词多;生词多;缩略词、祈使句、省略句多;结构不完整。
5、命题特点:
主要考察考生提取信息和处理信息的能力,既注重特定细节的筛选、类比、综合,又注重推理判断题的考查,题目设置相对较容易。
二、解题技巧点拨:
阅读这类文章时,也应该在整体把握文章结构的前提下,主要注意细节信息。细节题题干都是相应原文的变形(如同义改写、词性转换等),因此要找到答案一定要找到题干在原文中的出处,再把原文和选项相比较。做题时,根据所提问题用寻读、跳读的`方法可达到事半功倍的效果。同时,在阅读时也要特别注意文中以粗体、大写、下划线等方式加以提示的文字,因为这很有可能是文章的核心或某一部分内容的概括。具体答题策略如下:
1、先题后文:
先读试题,了解考点;明确目的,快速捕捉,获取信息。
2、题干定向:
根据题干关键词到文中定位答案范围,按照题目顺序依次而下:问题与材料相同:对号入座;问题与原文相同:同义替换、归纳事实等。
3、生词模糊:
遇到生词;如无关答题,直接跳过;涉及答题,则根据语境、构词法等猜词。
4、信息补全:
对于影响理解的省略句,可根据语境,将其补全。
初三广告布告类英语阅读理解 2
阅读理解(一)
What its about: Pulling inspiration from the FBIs Abscam operation of the late 1970s, American Hustle is a good combination of criminals and the law in an effort to find out corruptpoliticians.
Who it stars: A cast doesnt get much better than this: Bradley Cooper (Richie DiMaso); Christian Bale (Irving Rosenfeld); Amy Adams (Sydney Prosser); Jeremy Renner (politician Carmine Polito); and Jennifer Lawrence (Irvings wife Rosalyn).
The comments: With so many attractive names, American Hustle looks to be all but a success with audiences and critics.
Inside Llewyn Davis (December 20)
What its about: In the folk scene of Greenwich Village in 1961, a musician by the name of Llewyn Davis is struggling to make something of his career. The film is in memory of him and his music.
Who it stars: Oscar Issac (Llewyn Davis); John Goodman; Garrett Hedlund; Justin Timberlake; and Carey Mulligan.
The comments: Ethan and Joel Coen wrote and directed this humorous drama, and TBone Burnett executive produced the music, which plays an important part in the film.
Saving Mr Banks (December 20)
What its about: Saving Mr Banks records a true story about Walt Disneys persistent persuasion of P.L. Travers (the author of the novel Mary Poppins) that finally led to the famous novel being turned into a movie.
Who it stars: Tom Hanks (Walt Disney); Emma Thompson(P.L. Travers); Culin Farre; Paol Giamatti and Bradley Whitford.
The comments: Directed by John Lee Hancock, critics have praised a lot the performances of Hanks and Thompson.
The Wolf of Wall Street (December 25)
What its about: In the 1990s, stockbroker Jordan Belfort was living an extremely rich life won from his tricky plan—that is, until his plan began to fail and resulted in his arrest.
Who it stars: Adapted from Belforts autobiography and directed by Martin Scorsese, with Leonardo DiCaprio as the “wolf” himself, it also stars Jonah Hill; Margot Robbie; P.J. Byrne and Jon Favreau.
The comments: The movies release recently caused a heated discussion when it looked like it was going to drop off the 2013 calendar altogether; thankfully, Paramount is still trying to meet the December 25 release date. It is still in doubt, but we are all waiting to see the film during Christmas with high expectation.
1. If you are interested in music, you may choose________to see.
A. American Hustle
B. Inside Llewyn Davis
C. Saving Mr Banks
D. The Wolf of Wall Street
2. Who is the main character in the film Saving Mr Banks?
A. Leonardo DiCaprio. B. Tom Hanks.
C. Llewyn Davis. D. Walt Disney.
3. What do the four films have in common?
A. They are all humorous films.
B. They all tell true stories about famous people or incidents.
C. They are all adapted from popular novels or autobiographies.
D. They are all bound to release around Christmas.
4. Where can you find the passage?
A. A book review.
B. A guidebook for tourists.
C. An entertainment magazine.
D. A science report.
阅读理解(二)
1234 PENS is your No. 1 source for promotional pens, advertising pens, and logo pens. We have been in business since 1976, so you can be confident that youre dealing with a trusted name in the industry.
Everyone loves a free pen, and by providing your customers with a pen featuring your company name, logo, or message, you can be sure that your company name will always be on their mind! Our custom imprinting service comes at no extra charge, so the price you see is the price you pay for the personalized pens.
Do you need pens fast? In a rush for trade shows or a corporate events? Try our 48 hour promotional pens rush service free of charge. We present you with many styles and types of printed pen. Let us know which promotional pen you like and within 48 hours you will have the pens.
Want to use the traditional method of promotional pens to reach out to customers, but dont want to cause more damage to the environment? 1234 PENS now offers ecofriendly advertising pens to suit any companys promotional needs. 1234 PENS can confidently offer products which are made from ecofriendly materials, including paper, cardboard, cornstarch, pine, bamboo and even recycled plastic water bottles. 1234 PENS offers a selection of ecofriendly retractable and sticktype ballpoint pens, mechanical pencils and highlighters, all for less than 2.00 each. Imprinting of logos and corporate information is available in sixteen different colours. Each pen has the universal recycling symbol printed on it, showing clients the companys commitment to the environment.
Feel free to call us at 8447367 or email us info@1234PENS.com if you have any questions.
5.What do we know about 1234 PENS?
A.It has a history of over 30 years.
B.It has built up a large pen market.
C.It has its name printed on each pen.
D.It charges a low price for extra service.
6.What is mainly discussed in Paragraph 3?
A.The different types of the products.
B.The high quality of the products.
C.The quick service of 1234 PENS.
D.The trade shows of 1234 PENS.
7.What is special about the pens produced in 1234 PENS?
A.They are designed in 16 styles.
B.They come in 48 different colours.
C.Their material is less harmful to the earth.
D.Their price is much lower in the pen market.
8.The main purpose of the passage is to ________.
A.persuade people to order the products
B.explain the process of making logo pens
C.show people how to choose different pens
D.introduce the different services of 1234 PENS
阅读理解(三)
While taking a trip across America, youll find plenty worth celebrating by means of an advice column. I once asked my readers in the Chicago SunTimes to name the person to whom they would say “I owe you one.” Victor La Porte, 45, wrote to me from his hospital bed about his kid brother, Tony.
For three years, Victor had been terribly sick. His arms were black and blue. His kidneys(肾) had failed,and dialysis wasnt working. Victor was dying.
Doctors said a transplant would help, and Tony kept offering his kidney, but Victor refused. He didnt want to put his brother through the pain or the risk of living with one kidney.Tony insisted, “Hey, I love you,” he kept saying. Transplant doctors explained the reason why God gave us two kidneys is that we can offer one. It took a long time to persuade Victor, but finally he agreed. Several times the brothers went to the hospital, only to have the operation put off because of Victors infections. But Tony never thought of backing out.After each disappointment, he announced, “Were coming back!”He even got Victor a Tshirt that read IM NO QUITTER.Finally the operations were arranged.The one on Tony was harder. Doctors had to remove part of his rib to get the kidney out. His recovery took longer than Victors, and he had more pain.
Victor wrote, “Because of Tonys unselfishness, I have a chance to see my four children grow up.Ill never know my brothers pain, fears and feelings.All I know is the love we share. How can I tell him thanks? Maybe by letting everyone know that I have the greatest brother in the world.”
9. The writer tells us that if you want to find something worth celebrating, you can________.
A. read a newspaper B.surf the Internet
C. travel around America D.watch TV
10. What can we learn from the text?
A. Victor had to wait long to find someone to offer him a kidney.
B. A transplant may be the only way to save Victor.
C. Tony gave his life to his brother.
D. The operation was first put off due to Tonys unwillingness.
11. The underlined word “one” in Paragraph 3 probably refers to________.
A. doctor B. kidney
C. operation D. rib
12. The best title for the text might be “________”.
A. One kidney
B. Greatest brother
C. Kidney operation
D. No quitting
参考答案:
(一)
【文章大意】 本文是关于四部精彩电影的介绍。
1. B 细节理解题。 根据文章第二部电影主要内容介绍的最后一句“The film is in memory of him and his music.”可知,如果对音乐感兴趣,就可以选择Inside Llewyn Davis这部电影,故选B项。
2. D 细节理解题。 根据文章第三部电影主演的介绍“Tom Hanks(Walt Disney)”可知,电影Saving Mr Banks中,Walt Disney是电影中的主要人物,故选D项。
3. B 推理判断题。 根据对文章的整体理解可知,本文所介绍的四部电影都是有关名人或有名的事件的故事,故选B项。
4. C 推理判断题。 根据文章的标题“Movies we cant wait to see”,并结合全文的整体理解可推知,本文是有关四部精彩电影的介绍,属于娱乐部分的内容,故有可能选自娱乐杂志,故选C项。
(二)
【文章大意】 文章介绍生产广告笔的1234 PENS公司,包括公司的简介,生产的笔的功能和优点,希望人们订购他们的产品。
5.A 细节理解题。根据第一段的'句子“1234 PENS is your No.1 source for promotional pens,advertising pens,and logo pens.We have been in business since 1976,so you can be confident that youre dealing with a trusted name in the industry.”可知,1234 PENS有30多年的历史了,故选A项。
6.C 细节理解题。由第三段最后一句“Let us know which promotional pen you like and within 48 hours you will have the pens.”可知,这段讲的`是1234 PENS的快捷的服务,故选C项。
7.C 细节理解题。由第四段第一句“Want to use the traditional method of promotional pens to reach out to customers,but dont want to cause more damage to the environment? 1234 PENS now offers ecofriendly advertising pens to suit any companys promotional needs.”可知,1234 PENS生产的笔是环保的,故选C项。
8.A 写作意图题。文章是广告类文体,介绍生产广告笔的1234 PENS公司,包括公司的简介、生产的笔的功能和优点,所以是希望人们订购他们的产品,故选A项。
(三)
【文章大意】 本文是一篇记叙文,主要讲述了两兄弟间的患难真情。
9. A 推理判断题。 根据文章第一段前两句“While taking a trip across America, youll find plenty worth celebrating by means of an advice column. I once asked my readers in the Chicago SunTimes to name the person to whom they would say ‘I owe you one.’”可推知,在美国你想找到一些值得庆祝的事,那就看报纸的建议栏吧,故选A项。
10. B 推理判断题。根据文章第二段最后一句“Victor was dying.”和第三段第一句“Doctors said a transplant would help…”可推知,进行肾移植手术可能是挽救Victor生命的唯一办法,故选B项。
11. C 代词指代题。根据文章第三段倒数第四句“Finally the operations were arranged.”可推知,此处的“one”指代手术,故选C项。
12. B 主旨大意题。根据文章最后一段最后三句的总结“All I know is the love we share. How can I tell him thanks? Maybe by letting everyone know that I have the greatest brother in the world.”,并结合对全文的整体理解可知,本文主要讲的是兄弟间的患难真情,故选B项。
初三广告布告类英语阅读理解 3
Have you ever wondered what a Degree might be worth to you in your job or career? It means a lot of Americans with an Associate Degree average nearly $10,000 more in yearly earnings than those with just a High School Diploma.
Harcourt Learning Direct offers you a way to get a Specialized Associate Degree in 11 of today’s growing fields-without having to go to college full time. With Harcourt, you study at home, in your spare time-so you don’t have to give up your present job while you train for a better one. Choosefromexciting majors like Business Management, Accounting, Dressmaking &Design, Bookkeeping, Photography, Computer Science, Engineering, and more! Your training includes everything you need! Books, lessons, learning aids-even professional-quality tools and equipment-everything you need to master your training and more ahead to a new career is included in the low tuition price you pay. Your education is nationally recognized! Nearly 2, 000 American companies-including General Electric, IBM, Mobile, General Motors, Ford, and many others-have used our training for their employees. If companies like these recognize the value of our training, you can be sure that employees in your area will, too!
Earn your degree in as little as two years! Get a career diploma in just six months! The career of your dreams is closer than you think! Even if you have no experience before, you can get valuable job skills in today’s hottest fields! Step-by-step lessons make learning easy. Prepare for promotions, pay raises, even start a business of your own! Sendtoday for FREE information about Harcourt at home training!
Simply fill inyour nameand address on the coupon above. Then write inthe nameand number of the one program you’re most interested in, and mail it today. We’ll rush your free information about how you can take advantage of the opportunities in the field you’ve chosen. Act today!
Mail coupon today! Or call the number below 1-800-372-1589. Call any time, 24 hours a day, 7 days a week. www. Harcourt-learning. comE-mail:Harcourt@learning. com.
1. This advertisement aims at calling on people to ________.
A. attendfull-time universities
B. work part time to furthertheir education
C. improvetheir education at home to get better jobs
D. earn their degrees in different ways that suit them
2. Which of the following is NOT clearly mentioned in this advertisement?
A. The way how you will get your degree.
B. Tuition price.
C. The hot fields you will be preparing yourself for.
D. The length of time it will take you to get a degree.
3. What does the writer of this ad intendto say by naming General Electric, IBM, Ford, etc.?
A. To show that their training is widely used in the country.
B. To show that the training program is fully supported byfamous companies in the U. S.
C. To prove the value of their training in every area.
D. To show the importance of getting recognized by the mostfamous companies.
4. It seems to the writer that the greatest attraction for people to take their training is______.
A. its convenience
B. the degree’s nation-wide recognition
C. the economic benefit(利益) it will bring about
D. the hot fields the training will help people to enter
5. How many ways are mentioned in the ad for people to get in touch with the Harcourt Learning Direct?
A. One. B. Two. C. Three. D. Four.
【答案与解析】
1. C。推理判断题。根据 With Harcourt, you study at home, in your spare time so you don’t have to give up your present job while you train for a better one(你可以在家,业余时间接受培训…)可知答案选C。
2. B。事实细节题。文章中提到…in the low tuition price you pay,但没说具体多少学费,故答案选B。
3. C。推理判断题。从Your education is nationally recognized 和If companies like these recognize the value of our training, you can be sure that employees in your area will, too!可知答案C正确。
4. C。推理判断题。从Prepare for promotions, pay raises, even start a business of your own可推知答案C正确。
5. D。事实细节题。文章共提到四种联系方式:(1)sending today for FREE information (2)fill the coupon (3)mail coupon (4)call,即答案选D。
初三广告布告类英语阅读理解 4
◇ Share Flats Happy Valley big flat, 1 room ready for use immediately. Quiet and convenient, fully furnished, park view. $6, 800 including bills with maid. Female nonsmoker. No pet. Sara 25720836 or 10077809.
◇ Moving Sale 2 armchairs, red/brown at $400 each; coffee table, black, wood, $800; oil painting, big, $900; Tianjin carpet, green 3×7, $600; double bed, $500; mirror, big, square, $500; fridge, big, double-door, $1000; old pictures, $140, up, each; plants, big and small. Tel: Weekend, 2521-6011/Weekday, 2524-5867.
◇ Part-time Laboratory Assistant Wanted Required by busy electronics(电子) company to help with development of computer. Should have an electronics degree and some practical experience of working in an electronics laboratory. Hours 9:30 a.m.-1:00 p.m. Mon.-Fri. Fourteen days paid leave. Salary ¥6598-10230 dependent on experience. Letter of application to: Mrs. G Chan, NOVA ELECTRONICS, 45 Gordon Rd, Hung Hom Kowloon.
1. The one who put on the first ad probably wants to _______.
A. rent(租) a beautiful flat of her own in Happy Valley
B. find another lady to share the cost to rent a flat
C. share her room in a flat with whoever has no pet
D. take on a maid to look after herself and the flat
2. according to the ads, you may _______.
A. buy an old picture for $150
B. call at 25720836 and see a beautiful park
C. buy two armchairs for $ 400
D. hire a maid by paying $6 800
3. If you want to buy some old furniture, you should_______.
A. get in touch with NOVA ELECTRONICS
B. call at 2524-5867 any day except Monday
C. do it before you move to another place
D. call at either 2524-5867 on Monday or 2521-6011 on Saturday
4. Once you can get a part-time job in NOVA ELECTRONICS, _______.
A. you have to work at least 4 hours a day
B. you should write a letter to Mrs. G Chan
C. you will be given 14 days off each year besides weekends
D. you will get no more than $6 598 each month
【答案与解析】本文是三则广告:出租房屋、卖家具等和招聘兼职实验员。
1. B。推理判断题。此题可用排除法。根据广告1中Share Flats Happy Valley big flat 的.Share可排除A;根据Female nonsmoker(不吸烟的.女性) No pet可排除C;根据including bills with maid 可知已有女仆,可排除D;故答案为B。
2. A。推理判断题。根据广告2中old pictures, $140, up, each可知古画每幅140美元以上。可推出150美元可以买一幅古画。故答案为A。
3. D。事实细节题。根据广告2最后一句Tel: Weekend, 2521-6011/Weekday, 2524-5867可知周六和周日为2521-6011,从周一到周五为2524-5867。故答案为D。
4. C。推理判断题。此题可用排除法。根据广告3中Hours 9:30 a.m.-1:00 p.m. Mon.-Fri.可排除A;根据Letter of application to可知是申请信,与题干中的Once you can get a part-time job(一旦你得到这个兼职工作)不符,排除B;根据Salary ¥6598-10230 dependent on experience 可知根据经验多少,可得薪水在¥6598到10230之间。排除D;故答案为C。此题也可根据细节直接推断。根据Fourteen days paid leave可推知每年有14天假期。故答案为C。
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