计划书英文集合六篇

计划书英文篇1

　　Catering business plan

计划书英文集合六篇

　　一、创业经营宗旨和理念One, entrepreneurship, purpose and philosophy 明月西餐厅的经营宗旨为：“著意求新，以客为尊”，经营理念为“极意营造幽雅、舒适、休闲之气氛，融汇西方餐馆美食”。Moon restaurant business purpose as: "deliberately Innovation, customer-oriented" business philosophy is "intended to create a very elegant, comfortable, leisure atmosphere, integrate Western restaurant cuisine."

　　二、市场定位Second, market positioning

　　1. 选址方面：明月西餐厅位于学院的美食街内，与连串的快餐店连在一起，但都作为美食街唯一的西餐厅 . 与其它快餐店所不同的是有更好的就餐环境和更优质的服务。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.

　　2. 格调方面：明月西餐厅为温馨浪漫的风格，为顾客提供优质的服务，给顾客贵族式的享受，力求营造一种幽雅、舒适、休闲的消费环境，引导消费者转变消费观念，向崇尚自然、追求健康方面转变。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers

　　aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing

　　environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes.

　　3. 校园市场环境方面：校园经济的市场有很广的发展领域，消费者也是很单纯的消费，相对外部市场竞争要小，个体经营单纯，以小投资为主，服务于在校大学生。 3 campus market environment: Campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服务于学生，应该提供最优质的服务，首先，要吸引学生的注意目光，让他们能在最短的时间来光顾本店，所运用的营销方法是多种途径的；其次，是怎样达到以下营销效果Serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness

　　潜在客户Potential customers

　　现实客户Real customers

　　满意客户Satisfied customers

　　美誉度Reputation

　　所运用的营销方法也是多种多样的。By the use of marketing methods are varied.

　　4.SWTO 分析 4.SWTO analysis

　　学院现有一万三千几个师生，调查资料表明他们多消费用于饮食方面占了 54.7% ，正因如此，饮食也是在学校创业首选之路。Several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way

　　entrepreneurship in schools.消费对象比例图如下：Object of consumption ratio is as follows:

　　同时在校院里经营西餐厅的 SWTO 分析图如下：While in the school yard run restaurant in SWTO analysis is as follows:

　　S ：美食街附近是男生宿舍最聚中的地方，偶尔去美食街的人占了全师生S: Food Street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student

　　W ：大多数学生都习惯了到快餐和学校所设的饭堂就餐，对于西餐厅来说不那么的习惯，但资料表明对西餐厅有兴趣尝试的占了W: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant

　　habit, but the data show that the western restaurant are interested in trying to account for

　　O ：现时有 40.2% 师生觉得现在学校最缺的服务是就餐环境，而适合明月西餐厅设计是幽雅、舒适、休闲的消费环境，这可表明了，明月西餐厅开业后会有更受欢迎的可能性。O: At present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the West will be more popular after the restaurant opened possibilities.

　　T ：美食街有众多快餐店和学校内有五间饭堂T: Food Street, there are many fast food restaurants and school canteens within five

　　三．III.管理理念Management philosophy

　　1. 尊重餐饮业人员的独立人格1.Respect catering staff independent

　　personality

　　2 互相监督：管理层监督员工的工作，同时员工也可以向上级提出自己的意见或见解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion

　　3 营造集体氛围：既要上下属感受到西餐厅纪律的严明，也要关怀员工，让员工感受到来自集体的温暖，有利于加强凝聚力，提高工作积极性 3 to create a

　　collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation

　　4. 公平对待，一视同仁，各尽所能，发挥才干 4 treated fairly, equally, whatever, ability to play

　　四．Four.产品介绍Products

　　以西式扒类为主，结合快餐、中西炖汤、中西式局饭、皇牌主食套餐，小食天地、美颜甜品、水吧饮料等来满足消费者的需求：Western-style steak, combined with fast food, Chinese and Western stew, rice and Western Bureau, Ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:

　　1. 推出皇牌主食套餐，经济实惠，例如：泰汁鸡扒印尼炒饭套餐、青咖喱猪颈肉扒伴意粉套餐、鳗鱼泰汁鸡扒局饭套餐等，各套餐还配有（粟米忌廉汤、油菜、热奶茶或冻柠乐），最适合校园情侣品味。 1 Release Ace staple packages, affordable, such as: Thai Sauce Chicken Indonesian fried rice packages, Green Curry Grilled pork neck with Spaghetti packages, eel sauce Thai Chicken Rice Set bureau, etc. Each package comes with (corn bogey Lian Tang, rape, hot tea or iced lemon music), the most suitable campus couple taste.

计划书英文篇2

　　二十一世纪是一个科学文化快速发展、国际交流不断增强的时代，而英语作为国际通用的语言，其地位就愈加重要。为了使大学生们在学好中国语言文化的同时加强对外国语言文化的了解，在多方位的比较中加深对人类文化的理解，增强人文素养，提高综合素质，浓厚校园文化氛围，提升同学们学习英语的热情和兴趣，校学生会女生工作部和留学工作部特此策划合办英文征文大赛。

　　一·活动宗旨：

　　征文活动将本着为同学服务，为校园服务，为文学服务的宗旨。将我们的情感与才能通过我们自己的文笔展现在众人面前，

　　二·活动主题：

　　1针对中西方文化的不同，谈谈你的看法

　　2针对神舟七号的升空，谈谈你的感想

　　三·活动目的：

　　展示英语才能，传播青春时尚

　　四·活动内容：

　　本次征文活动，能够丰富校园文化生活，营造校园英语学习氛围，为校园原创作品提供一个展现的舞台，让我们的才能有一个挥洒的空间，让一股清新的文学风弥漫在我们的菁菁校园。因此，本次活动现面向全校同学征集稿件，为同

　　学们提供一个表达自我，展现自我的舞台。

　　五·活动安排：

　　1 活动宣传：

　　由女工部与留学部拟定关于活动时间地点及参与方式的通知，交由宣传部制作宣传海报，在全校范围内张贴宣传。

　　2 活动时间:

　　(1）稿件征集日期：10月21日至11月5日

　　（2）结果公布日期：11月10日

　　3 交稿地点：

　　校学生会女工部及留学部办公室

　　4 活动形式：

　　本次活动将在全校举办，以保证我们参加本次大赛稿件的广泛性。后请参赛选手按照规定的截稿日期将稿件交给女工部或留学部办公室。

　　5 活动要求：

　　1本次活动本着公平公正的原则进行。

　　2投稿文章主题可从活动主题中任选一个，题材不限。

　　3投稿文章内容积极向上，必须为原创作品，不得抄袭、套改。

　　4稿件请注明作者的真实姓名及详细的联系方式。

　　六·奖项设置：

　　一等奖 3名荣誉证书

　　二等奖 5名荣誉证书

　　三等奖10名荣誉证书

　　优秀奖20名荣誉证书

　　七·评比方法：

　　1将所交稿件由两部合作进行初审，审核的主要目的是参赛者所提交作品的真实性和可读性。

　　2最后由学校教师统一评判，筛选出最终的优秀作品。

　　八·结果公布：

　　将以海报形式在全校范围内公布获奖名单及获奖作品。

　　校学生会女工部

　　xx年10月19日

计划书英文篇3

　　In order to make the food and beverage business more successful, develop a detailed food and beverage business plan is very necessary. How to develop the catering business plan according to the actual situation? Here is a Japanese Hand-Pulled Noodle shop business plan, for reference.

　　The restaurant name: Hand-Pulled Noodle Master house

　　Location: Keelung city love three road near the McDonald's

　　Business philosophy: mainly to Japanese cuisine, to allow customers to enjoy the delicious Japanese Hand-Pulled Noodle, giving customers a comfortable dining environment, and there is little Keelung Hand-Pulled Noodle shop, if the customer would have been good soup home.

　　Subject and object: in the vicinity of the office workers and students.

　　Once customers: Keelung temple tourists.

　　Main competition: Keelung Temple of the mouth of the food stalls and near the restaurant.

　　Competition: near the fast food industry and 7-11.

　　Market analysis:

　　The 1 is near the temple snacks and fast food restaurants, we have to respond to M type society, so to civilian price to attract consumers to meet the various consumer groups.

　　2 in the vicinity of 50 meters there is a parking lot, very convenient, to solve the problem of consumer parking.

　　3 although Japanese cuisine in general are quite expensive, we will try to launch packages, complimentary drinks and dishes, the price would be around 150~200.

　　Expenditure and net profit:

　　Shop cost: NT $12 million (the same below)

　　One month store rent: 100 thousand

　　Table number: 18 tables (sitting over 72 people) a person spending to 200 yuan, 2 times a day, one day turnover: 28800 yuan, a total turnover of 864000 yuan

　　Employee salary:

　　Field salary: 19000 yuan (a month), the number of 5, 95000 yuan a month

　　The 24000 yuan (a month), the number of 3, 72000 yuan a month

　　The work hour: 100 yuan, the number of 2, 8 hours a day only on holiday, 8 days a month to 12800 yuan

　　Total amount: 179800 yuan

　　Water and electricity gas:

　　Electricity bill: 80000 yuan a month 40000 yuan

　　Gas: VAT 800 yuan once called 4 barrels, 3 times per month, 9600 yuan a month

　　Total amount: 49600 yuan

　　Food ingredients:

　　Face: 2500 yuan a day, 75000 yuan a month

　　Dish money: 20xx yuan a day, 60000 yuan a month

　　Meat: 5500 yuan (two days), a month 82500 yuan

　　Miscellaneous: 1000 yuan (one day), 30000 yuan a month

　　Seafood: 3500 (one day), 105000 yuan a month

　　Total amount: 352500 yuan

　　Drinks:

　　Lemon 80 kg 15 yuan, 1 kg per month, 1200 yuan a month

　　Black tea a bag of 120 yuan, 30 bags per month, 3600 yuan a month

　　Milk 1 bottles 125, 15 bottles per month, 1875 yuan a month

　　Total amount: 6675 yuan

　　Net profit: Day: 15656 yuan: Zhou: 109592 yuan: month: 438368 yuan: year: 5260416 yuan

　　According to the current estimate of about two and a half can be returned to

计划书英文篇4

　　精编资料

　　商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main

　　StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...

　　商业计划书

　　商业计划书模板---英文版

　　BUSINESS PLAN TEMPLATE

　　BUSINESS PLAN

　　[My Company]

　　123 Main Street

　　Anytown, USA 10000

　　123-4567

　　[Your Name]

　　[DATE]

　　TABLE OF CONTENTS

　　Executive Summary .......................................................................................................................................... 1

　　Management ..................................................................................................................................................... 2

　　[Company] History ............................................................................................................................................. 5

　　[Product/Service] Description ............................................................................................................................ 7

　　Objectives.......................................................................................................................................................... 9

　　Competitors ..................................................................................................................................................... 10

　　Competitive Advantages ................................................................................................................................. 11

　　Innovation ........................................................................................................................................................ 13

　　Pricing ............................................................................................................................................................. 14

　　Specific Markets .............................................................................................................................................. 15

　　Growth Strategy .............................................................................................................................................. 16

　　Market Size and Share .................................................................................................................................... 17

　　Targeting New Markets ................................................................................................................................... 18

　　Location ........................................................................................................................................................... 19

　　Manufacturing Plan ......................................................................................................................................... 20

　　Research & Development ............................................................................................................................... 21

　　Historical Financial Data ................................................................................................................................. 22

　　Proforma Financial Data ................................................................................................................................. 23

　　Proforma Balance Sheet ................................................................................................................................. 26

　　Cost Control .................................................................................................................................................... 27

　　Effects of Loan or Investment ......................................................................................................................... 28

　　Attachments .................................................................................................................................................... 29

　　Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:

　　[Startup, growth] opportunities exist in [Product/Service].

　　The need for use of efficient distribution and financial methods in these overlooked markets.

　　[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.

　　Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:

　　1. Competitive pricing

　　2. Expand the markets

　　3. Increased advertising

　　4. Lower our unit costs,

　　5. Thereby achieving higher profits.

　　1. Sign contracts

　　2. Increased advertising 3. Increase office staff

　　To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is

　　being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].

　　Financial Goals Sales Net Income Earnings per

　　Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14

　　Management

　　[Name] [Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.

　　Formulated advertising budgets & campaigns.

　　Pioneered new distribution channels. Established national sales force.

　　Established national repair & service centers.

　　Brought new and innovative products to the market.

　　Designed point-of-purchase materials.

　　[Education}

　　University of Boston

　　Boston, MA

　　B.A. - Computer Sciences

　　President

　　John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.2

计划书英文篇5

　　I am a student, graduated from BaoYang middle school, Nanning, GuangXi autonomous region, in 20xx. I am still studying in high school now, because I was not eolled by the ideal university last year. Recently, I have a dream to study abroad. Then I search online and find that it is more convenient and suitable for me to go to New Zealand for study.

　　First, New Zealand is a multicultural country, which has the most advanced education in the world. Second, the tuition is lower than other countries’, which I think is more reasonable for me. Finally, the climate of New Zealand is similar with the climate of the South of China. Considering above reasons, I told my parents my plan on going to New Zealand for study, and my parent agreed with me.

　　As a girl, I like preschool education since I was young. Nowadays, Chinese parents, who want their children to get better education, pay more attention to preschool education. If I study specialized curriculums on preschool education, I will go back China and work hard on preschool education after leaving college.

　　My plan is as follows: first, I plan to study English in language institute for about a half year in New Zealand. Then, I will study specialized curriculums on preschool education.

　　I believe I have the ability of study abroad, because I have finished all high school curriculums. Besides, my parents both have job and have rich income, so they will support me to finish my study. After finishing my study, I will return to my homeland and work on preschool education, so as to realize my life value.

　　我是江苏省南京市XX中学20xx年高中毕业生，由于未被理想大学录取，我一直在XX中学复读。自20xx年起，我受同学的影响，产生了出国留学的念头，于是我通过上网了解到去新西兰留学有比较多的`优势。

　　首先，新西兰是一个多元文化的国家，具有世界先进的教学水平；第二，留学费用比其他国家较低、较合理；第三，气候也与我国南方差不多。因此，我向父母提出拟到新西兰留学的愿望，得到了父母的支持。

　　因为我是女孩子，从小就喜欢幼儿教育。且现代中国的家长对小孩的教育要求比较高，我如果能到新西兰学习幼儿教育专业课程，学成回国后一定能在幼儿教育事业上有作为。所以，我决心到新西兰留学，打算先用半年的时间到语言学院专修英语，过好语言关，再进行幼儿教育专业课程学习。

　　我相信我已经过三年高中课程的学习，又经过一年的复读，在学习能力和知识水平上有了一定的基础。同时我父母都有固定的工作和较丰厚的收入，在留学经费上也会得到父母的全力支持。因此，我一定能较好地完成留学课程。学成回国后，我一定能实现我从事幼儿教育的愿望，并能在幼儿教育事业上实现我的人生价值。

计划书英文篇6

　　英语商业计划书（Business Plan）

　　第一讲：概述

　　第二讲：现状分析

　　第三讲：目标确定

　　第四讲：组织结构

　　第五讲：产品分析

　　第六讲：市场分析

　　第七讲：市场策略

　　第八讲：生产分析

　　第九讲：财务分析

　　第十讲：附件

　　第一讲：概述(executive summary)

　　概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。

　　概述应包括的基本内容有：

　　企业的宗旨，例如：

　　In 20xx, ABC Corporation was created to...

　　Now, ABC Corporation is at a point where…

　　背景介绍，例如：

　　For many years people have…

　　The condition of the industry today is such that…

　　产品或服务及市场竞争情况，例如：

　　We have just completed the development of S30 – a novel

　　and proprietary construction tool

　　Compared to competitive products, our s30 can…

　　企业目标，例如：

　　Our objective, at this time, is to propel the company into a

　　prominent market position. We feel that within 5 years ABC

　　Corporation will be in a suitable condition for further

　　expansion, an initial public offering or profitable acquisition.

　　To accomplish this goal we…

　　管理团队和管理组织，例如

　　Our management team consists of 5 men and women

　　Whose backgrounds consist of 10 years of marketing with…

　　市场策略，例如：

　　The fundamental thrust of our marketing strategy

　　consists of…

　　财务状况和计划，例如：

　　In 5 years we will have… and our investors will be

　　able to…

　　结论，例如：

　　ABC Corporation enjoys an established track-record of

　　excellent support for our customers. Their expressions of

　　satisfaction and encouragement are numerous, and we

　　intend to continue our advances in the…

　　第二讲：现状分析(present situation)

　　这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。

　　市场环境，例如：

　　The marketplace has been stagnant for 2 years. We are

　　poised now to…

　　产品或服务，例如：

　　The present stage of S30 is in the design stage.

　　产品生命周期，例如：

　　Our current product line is…

　　价格和利润，例如：

　　Current prices are… and profits are…

　　客户，例如：

　　Current customers are using our… for…

　　销售渠道，例如：

　　We have service centers, retailers, manufacturer’s

　　representatives…

　　管理团队情况，例如：

　　Most of our management is in place, however, we require a

　　production manager to complete our team.

　　财务状况，例如：

　　Current cash available is….

　　第三讲：目标确定(objectives)

　　企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。

　　企业的基本目标，例如：

　　The primary objectives of our organization are to:

　　投资收益率(ROI)，例如：

　　Based on a XXX% market share for our XXX product by

　　20xx, we estimate our return on investment to be XXX%.

　　财务目标，例如：

　　Last Year This Year Next Year

　　Sales

　　$ Volume

　　Unit Volume

　　% Increase/Decrease

　　Share of Market

　　Gross Profit

　　Manufacturing

　　Fully Burdened

　　Marketing Expenses

　　Advertising

　　Sales Promotion

　　Trade Allowances

　　Other

　　欲计将来增长、改进的目标，例如：

　　Other objectives we have set for ourselves include XXX.

　　We expect to replace (competitive/existing products or

　　services) by XXX% by 20xx.

　　We plan to add XXX (retailers, distributors, service centers)

　　per month/year and we will have a total of XXX (retailers,

　　distributors) by 20xx.

　　第四讲：组织结构(management)

　　投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：

　　1．主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？

　　2．公司未来的组织机构是怎样的？

　　3．谁将成为部门领导者？

　　4．在哪些领域的管理应该加强？

　　5．报酬机制如何？

　　团队结构介绍，例如：

　　Of the XXX people who make up the development staff,

　　there are XXX founders who hold the following positions:

　　XXX, President

　　XXX, Vice President of Finance

　　XXX, Vice President of Marketing

　　XXX, Vice President of Sales

　　XXX, Vice President of Engineering

　　XXX, Vice President of Research

　　XXX, Vice President of Operations

　　XXX, Director of Marketing

　　XXX, Manager XXX Development

　　XXX, Corporate Attorney

　　管理人员描述，例如：

　　XXX, President

　　XXX Degree, University of XXX

　　XXX’s professional experience includes many different

　　areas in the XXX industry.

　　人力资源需求，例如：

　　(Company) development team recognizes that additional

　　staff is required to properly support marketing, sales,

　　research, and support functions.

　　第五讲：产品分析(the product/service)

　　产品介绍应包括以下内容：

　　1．产品名称

　　2．性能及特性

　　3．产品所处的生命周期

　　4．产品的市场竞争力

　　5．产品的研究和开发过程

　　6．发展新产品的计划和成本分析

　　7．产品的市场前景预测

　　8．产品的品牌和专利

　　此外，还要从顾客和投资者角度出发回答下面的问题：

　　1．顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？

　　2．企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？

　　3．为什么用户会大批量地购买企业的产品？

　　4．本公司能提供哪些购买便利？

　　5．企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂

　　家达成了哪些协议？

　　6．为什么企业的产品定价使企业产生足够的利润？

　　介绍产品，例如：

　　This capability for XXX is a unique feature enjoyed by

　　(Company) and our customers.

　　专利保护，例如：

　　Our product(s) is protected under the following:

　　产品价格优势，例如：

　　Regarding cost savings (product/service) will save our

　　customers money in terms of XXX.

　　产品测试，例如：

　　Completed tests have shown that XXX (results).

　　产品特性描述，例如：

　　XXX is another powerful feature. This includes XXX.

　　XXX saves a tremendous amount of time when XXX.

　　第六讲：市场分析(market analysis)

　　这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。

　　介绍目标顾客购买的原因，例如：

　　It is easy to understand why the principal buying motives

　　are XXX because XXX.

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