如何撰写商业策划书（中英文）

相关推荐

如何撰写商业策划书（中英文）

　　Every business (startup, existing business, non-profit) should have a business plan– and, in fact, even individuals should have abusiness model & a planfor themselves. The reason I say that is because (1) writing it down makes your idea concrete, and(2) it is the first step to business success. I am a big fan of the framework, tools and templates onsba.gov (the US small business administration) on how to write a business plan.

如何撰写商业策划书（中英文）

　　每个商业领域（刚创立的公司，已存在的业务，非营利性的业务）都应有一份商业计划书----实际上，甚至是个体经营户们也应该为自己建立一个商业模型&计划。我这样说的原因是因为（1）写下计划书会让你的想法更加具体化，（2）这是助你成功的第一步。我在sba.gov（美国商业管理）上是对于如何书写一份商业计划书的整体框架结构，所用工具和模板的忠实爱好者。

　　Today, I thought it might be worthwhile to highlight some key elements of a business plan:

　　今天，我认为强调出商业计划书中最关键的几个元素是非常有价值的：

　　1.Target Audience:Who is the customer? Is this customer new or different from your existing customer?

　　1.明确目标：客户群体是谁？这位客户是新客户还是在你已存在的客户中，他有什么不同？

　　2.ValueProposition:Why should the customer care about your product? What customer need/want does your product satisfy?

　　2.价值定位：为什么客户要注意你的产品？客户需要什么/想要什么，你的产品能让他满意吗？

　　3.Customer Experience:Does the product meet the customer experience promise? Does this customer experience help build/maintain your brand?

　　3.客户体验：这个产品达到了客户想要达到的体验值的要求了吗？客户体验能帮助建立/维护你们的商标吗？

　　4.Product Description:How will you describe the product to the customer? Is it a service, solution, resource or something else?

　　4.产品描述：你将如何向客户展示你的产品？提供服务，解决方案，有用资源还是其他的什么？

　　5.Target Market:What is the overall market size and growth rate? What are analysts saying about the target market?

　　5.目标市场：总体市场大小和增长率是什么？分析家们对目标市场的评论是什么？

　　6.Competition:How is your product different from the competitor? How will you describe this difference to the customer?

　　6.竞争对手：你的产品与竞争对手之间存在着怎样的不同？你将如何向客户描述你的产品与其他公司产品的不同？

　　7.Pricing &RevenueModel:What price will the customer pay? What do your revenue projections look like over 6 months, and up to a 5-year period?

　　7.价格&收入预计：客户将会花多少钱购买？超过六个月你的整体收入会看起来如何？增加到五年呢？

　　8.Sales:Who is selling the product? How are they selling it? How are they getting compensated to sell it?

　　8.推销员：谁来销售这个产品？他们如何销售？他们卖出产品后会得到多少佣金？

　　9.Marketing:Who will market your product? What tactics (traditional or new) will they use? How will they work with your sales team?

　　9.市场部分：谁来引导你的产品？他们会使用什么样的战术（传统战术或新战术）？他们如何同你的销售员合作？

　　10. Customer Service & Operations:Who will make sure customers are getting the support? Who will make sure that underlying infrastructure supports the end-to-end customer experience?

　　10.客户服务&运作：谁来确保客户们得到支持？谁又来确保下层基础设施来支持最终客户的经历？

　　If you have written a business plan, you know writing one is both is an art and a science. I say art because writing a simple and clear business plan takes time and clarity,and science because you need the data/numbers to support your claims. If you already have a product, service or a solution, then don’t fall into the trap of “we will build it and they will come” – answer these 10 question areas today,andcreate your roadmap by writing down your plans.

　　如果你曾写过商业计划书，你应知道它不仅要有艺术感还要有科学依据。我提艺术感是因为书写一个简单明了的商业计划书需要时间并且思路清晰，提到科学依据是因为你需要数据/数字来支撑你的想法。如果你已经有了一个产品，服务或者解决方案，然而不进入到“我们即将建立它和它即将被执行”中----那就今天回答以上10个问题，开发你的大脑思维写下你的计划。

【如何撰写商业策划书中英文】相关文章：